The Apprentice star Karren Brady has revealed that she turned down an appearance on The Traitors's upcoming celebrity spin-off.
The BBC confirmed last year that an all-star season of the hit game show is officially on the way, though details on which celebrities will take part remain under wraps for now.
Baroness Brady, who has appeared on The Apprentice as Lord Alan Sugar's aide for 15 years, has now revealed that she was asked to take part in the series but turned the opportunity down.
"I was asked and the answer was no," she told Metro.
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Explaining why she didn’t want to take part, the entrepreneur continued: "One, I’ve never seen it. Two, I don’t have the time.
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"I mean, I have a full-time job and The Apprentice is filmed just in my sweet spot in the summer when the football season is over, so I can just about fit [it] in. But that’s it."
It comes after Sir Stephen Fry addressed rumours that he'll be appearing on the upcoming series, with the former QI host saying he would be "fired in the driveway" if he let anything slip.
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"I can say that the BBC would slice off my testicles if I were to comment publicly on the possibility of such a thing as dwelling in a castle in Scotland for a week or two – or indeed for a day or two, quite likely," he told Metro.
Other celebrities rumoured to be taking part in the series include Rylan Clark, Clare Balding, Richard Osman and Tom Daley.
The Traitors series 1-3 are streaming on BBC iPlayer. Two more series and a celebrity spin-off have already been confirmed.
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Social Executive, Entertainment Portfolio After completing her joint honours degree in Journalism and English Literature at Cardiff University, Iona joined Digital Spy as a Content Production Intern in 2022, where she wrote across both news and features, specialising in TV and movies. Following her internship, Iona continued contributing to the site as a freelance reporter, becoming social executive for the Hearst UK entertainment portfolio in summer 2025. Iona now leads the DS social channels, covering red carpets with stars such as Paul Mescal, Austin Butler, and more.
