Alison Hammond's outfits
Love & Roses Bright Green Tailored Short Sleeve Dress With Contrast Tie Waist Panel
Read review
Alison Hammond seems to be on our screens more than ever right now as a presenter on This Morning, The Great British Bake Off and For the Love of Dogs.
With the star gaining more time in the spotlight, many viewers have noticed her great sense of style as she regularly models gorgeous plus-sized fashion.
Often championing high-street retailers, many of Alison's outfits can be found at an affordable price. So, if you're eager to replicate the presenter's on-screen looks, Digital Spy has found where to buy her best outfits.
Alison Hammond's green tailored dress on This Morning
For Friday’s episode of This Morning (5 June), Alison brought a fresh burst of colour to the studio alongside Dermot O’Leary, stepping out in a vibrant green belted dress from the Love & Roses range at Next (£59).
Love & Roses Bright Green Tailored Short Sleeve Dress With Contrast Tie Waist Panel
Love & Roses Bright Green Tailored Short Sleeve Dress With Contrast Tie Waist Panel
Alison also switched things up for Friday's look from her signature sleek, straight locks for a head of voluminous curls that added glamour to the ensemble using the BaByliss Curling Tong (£96).
Alison Hammond's green knitted dress on This Morning
Alison brightened up Friday’s This Morning (15 May) in the chicest green midi dress from Love & Roses (£60), featuring delicate white scalloped detailing that gave the whole look a fun twist.
What to Read Next
Teaming the floaty pleated number with timeless faux-leather slingback pumps from New Look (£18.99), Alison looked effortlessly glam while bringing her usual dose of feel-good energy to the ITV studio.
Off White Faux Leather Slingback Flat Pumps
Alison Hammond's animal print blouse and satin skirt on This Morning
Alison was serving safari chic on Friday’s This Morning (1 May), stepping out in a fierce antelope-print blouse (£145) teamed with a satin black midi skirt (£185) - both from Rixo.
If anyone can make animal print feel like a wardrobe essential rather than a fashion risk, it’s Alison - proving once again that leopard’s lesser-known cousin deserves a place in our spring wardrobes too. One thing’s for sure: Alison didn’t just host the show - she delivered a seriously spot-on style moment.
Alison Hammond's denim shirt dress on This Morning
Alison proved once again that denim is her forever go-to on This Morning (Friday, 24 April), stepping out in a classic shirt dress from Love & Roses (£66) that ticks all her style boxes.
Denim dresses have become a staple in her wardrobe - and it’s easy to see why - they’re timeless, flattering and endlessly versatile. Consider this Alison’s way of reminding us: when in doubt, denim it out.
Alison Hammond's rose print dress on This Morning
Alison was coming up roses on This Morning (Friday, 17 April), stepping out in a dreamy floral number from Rixo (£255) that felt equal parts vintage romance and modern-day glam.
With its gentle drape and flattering shape, it was a look that truly blossomed on screen - proof that when Alison leans into florals, she always finds a way to make them fresh.
Gwenyth Crepe de Chine Midi Dress
And if the designer price tag feels a little thorny, there are plenty of petal-perfect midi dresses on the high street that capture the same romantic vibe without the splurge.
Puff Sleeve Princess Seam Poplin Midi Dress
Puff Sleeve Princess Seam Poplin Midi Dress
Nobody's Child White Floral Kacey Midi Dress
Alison Hammond's yellow polka dot dress on This Morning
Alison leaned into her well-known love of a playful print on This Morning (Friday, 3 April), and this time it was polka dots stealing the spotlight. Stepping out in a sunshine-yellow midi sprinkled with classic dots from Tu (now discounted to £16.80), she served up a look that was equal parts sweet and statement.
Alison proved once again that when it comes to fun fashion, she’s always on the dot and you can be too with these dotty dresses...
Polka Dot Cowl Neck Pleated Long Sleeve Dress
Butter Yellow & Brown Polka Dot Shirred Bodice Midi Dress
Yellow Chiffon Polka Dot Short Sleeve Midi Dress
Alison Hammond's ribbon print dress on This Morning
Alison was back serving looks on Thursday’s This Morning (2 April), delivering a trend we didn’t see coming. Stepping out in a blue and brown ribbon-print pussybow midi from New Look’s Curves range (now £28.49), she had daytime TV all wrapped up - literally.
Curves Blue and Brown Ribbon Long Sleeve Pussybow Midi Dress
Curves Blue and Brown Ribbon Long Sleeve Pussybow Midi Dress
If you’re ready to get in on the trend and knot miss out, here are some ribbon-print alternatives that will tie your whole look together...
Purple Georgie Ribbon Print Dress
Tommy Hilfiger Ribbon Print Fit And Flare Midi Dress
Tommy Hilfiger Ribbon Print Fit And Flare Midi Dress
Alison Hammond's burgundy outfit on This Morning
Alison served a seriously bow-tiful moment on Wednesday's This Morning (1 April), ditching soft pastels from earlier in the week in favour of a rich, head-to-toe burgundy look. The standout? A chic pussybow blouse bringing all the drama, perfectly paired with a matching skirt for a sleek tonal vibe.
If you’re feeling inspired, we’ve found some equally fabulous pussybow blouses to tie your look together, plus statement skirts to help you channel Alison’s effortlessly bold style...
Long-Sleeve Blouse with a Scarf Collar
Lateisha Faux Leather Skirt
Alison Hammond's double denim look on This Morning
Serving up double denim while keeping it daytime TV chic, Alison proved on This Morning (Tuesday 31 March) that going all-in on denim is anything but casual. Her matching denim shirt and asymmetric midi skirt combo was a masterclass in effortless styling - structured, flattering and just the right amount of throwback cool.
The collared shirt from Very (£30) keeps things polished, while the swishy panelled skirt from Monsoon (still in stock - and even better, reduced to £48.30) adds movement and a little sass with every step.
The Very Collection Curve Collared Denim Shirt
Annie Asymmetric Denim Midi Skirt Blue
Alison Hammond's lace dress on This Morning
You know a piece is a hit when it’s gone before you’ve even had a chance to clock it. The mint green lace dress from Monsoon Alison wore on Monday’s This Morning (30 March) - while she and Dermot O’Leary step in for Cat and Ben over Easter - has already flown off the shelves, almost selling out across multiple retailers like Very and JD Williams.
Bridget Puff Sleeve Lace Midi Dress Green
If the pastel moment has caught your eye, there’s still hope: we’ve spotted a similar mint lace style at Phase Eight. Or better yet, lean all the way in - this is your cue to embrace a full spectrum of sweet, summer-ready shades.
Lace Shirt Dress With Short Sleeves
Zalie Yellow Lace High-Neck Belted Midi Dress
Alison Hammond's green check co-ord on This Morning
Alison brought a fresh spin on checks for This Morning (Friday, 27 March), serving up a head-to-toe M&S moment that was anything but square. Her green-mix co-ord - a softly draped cowl-neck top (£32) paired with a floaty chiffon midi (£40) - blended timeless tailoring with effortless swish, proving that when it comes to daytime dressing, she’s got it checked in every sense.
Alison Hammond's animal print midi dress on This Morning
Alison turned up the volume on This Morning (Friday, 20 March) in a pink animal-print number that was anything but tame. The floaty midi dress from Love & Roses at Next (£68) brought just the right mix of bold and breezy, a perfect case of letting the print do the talking and proof that when Alison steps out, she doesn’t just follow the trend… she prowls right past it.
Love & Roses Pink Animal Blur Contrast Collar Short Sleeve Midi Dress
Love & Roses Pink Animal Blur Contrast Collar Short Sleeve Midi Dress
Alison Hammond's green check co-ord on This Morning
Friday the 13th might be unlucky for some, but Alison Hammond proved it’s a fashion fortune in this bold River Island co-ord on This Morning.
Serving check-mate chic, her green check off-the-shoulder top (almost sold out) paired perfectly with the flowing maxi skirt for a look that’s equal parts statement and effortless glam.
Green Check Off The Shoulder Top
Alison Hammond's lip print shirt on This Morning
Alison Hammond served kiss-chic on This Morning (6 March), wearing a playful ivory lip-print shirt by Love & Roses - and we’re obsessed. The bold red smooches gave the classic button-down a flirty twist, while her black pleated skirt kept things sleek and studio-ready. It’s the perfect mix of fun and polished… proof that a great outfit really can speak volumes without saying a word.
Love & Roses Ivory Lips Print Long Sleeve Button Through Shirt
Alison Hammond's denim midi dress on This Morning
Alison was back in her rightful Friday throne (27 February) and serving a masterclass in denim chic, stepping out in a navy Monsoon midi that was anything but blue in mood.
The presenter rocked the Erin Zip Denim Midi Dress (£80) with her trademark confidence, while Dermot O’Leary clearly got the memo, twinning in navy like daytime TV’s best-dressed double act. Alison’s long-standing love affair with Monsoon continues - and honestly, when the zip-front denim looks this good, can you blame her?
With denim dresses having a major moment this season, consider this your cue to snap one up sharpish - especially if Alison’s Monsoon number inevitably flies off the rails. And if it does sell out? Fear not - we’ve found plenty of midi-grazing, zip denim alternatives ready to step in and steal the spotlight...
Blue Denim Zip Neck Midi Smock Dress
Blue Zip Through Denim Midi Dress
Alison Hammond's purple animal print blouse on This Morning
When Alison popped up on This Morning a whole day earlier than her usual Friday takeover (Thursday 26 February) - stepping in to fill Cat Deeley’s shoes - she didn’t just bring the laughs… she brought the looks. Turning heads in a vibrant purple animal-print blouse with fluted sleeves from Love & Roses (£34), Alison proved once again that if there’s a fun outfit to be had, she’ll find it (and make it TV gold).
Love & Roses Purple Animal 3/4 Flute Sleeve Blouse
Love & Roses Purple Animal Puff Sleeve Midi Dress
Think of this as your midweek style wake-up call: whether you want to channel Allison’s bold print energy or just dip a toe into something a little more fearless, we’ve rounded up some equally fabulous leopard-print pieces to help you steal her This Morning mojo...
Purple Animal Print Embellished Trim Jumper
Animal Print Long Sleeve Tunic Blouse
Printed Maxi Shift Dress with Long Sleeves
Purple Animal Cheetah Pleated Dress
Purple with Pink and Black Snow Leopard Maxi Dress
Purple with Pink and Black Snow Leopard Maxi Dress
Alison Hammond's cosy navy co-ords on This Morning
Alison wrapped up her Friday hosting shift on This Morning (20 February) with her trademark sparkle, ahead of Cat Deeley and Ben Shephard returning to the helm - and she did it in suitably relaxed Friday style. The presenter kept things effortlessly cool in a navy button-through polo-style top from Next (£32), showcasing another of her go-to signature shades in a look that was equal parts comfy and chic.
Hosting alongside Dermot O’Leary, Alison paired the top with the matching wide leg trousers (£30) for a laid-back, coordinated ensemble that almost passed for pyjamas - yet still felt polished enough for daytime TV. If anyone can make comfy-core look presenter-ready, it’s Alison.
Navy Tipped Long Sleeve Polo Button Through Top
Alison Hammond's burgundy knit dress on This Morning
Alison stepped out in another standout look alongside co-host Dermot O’Leary on Thursday’s This Morning (19 February). The presenter opted for a rich burgundy knit Karen Millen midi dress - a shade she regularly gravitates towards - proving once again she knows exactly what works for her.
The deep, wine-toned hue complemented her radiant on-screen presence, while the flattering knit silhouette struck the perfect balance between polished and comfortable. She kept the styling understated with a subtle pair of lace-detailed flats, letting the colour do the talking.
While Alison’s exact burgundy dress has now sold out, the same wool-look rounded sleeve knit midi is still available in Olive, Rust and Navy from sizes XS to L. And if you’re hoping to channel a little of Alison’s effortless confidence, a burgundy midi dress remains a great place to start - with plenty of similar high-street styles on offer to help you recreate the look.
Alison Hammond's navy midi dress on This Morning
For Wednesday’s show (18 February), Alison kept things effortlessly polished in a navy midi dress with a crisp white contrast collar - a timeless silhouette with a modern twist. It’s a silhouette Alison clearly loves, having previously been spotted rocking a similar Monsoon style (see her first look of the year on 9 January for a polka dot version of the dress), proving this fit-and-flare, statement-collar shape is firmly part of her on-screen wardrobe formula.
Unsurprisingly, the latest dress she wears from Monsoon has now almost sold out except for few sizes at various other stockists (M&S and Freemans) - but don’t worry, you can still recreate Alison’s look with these chic alternatives...
Lillian Crepe Collared Neck Midi Dress
Esme Blue Chambray Pearl Button Dress
Alison Hammond's khaki green print shirt on This Morning
Midweek dressing (Tuesday 17 February) just got a bold refresh with Alison turning heads in a khaki green print blouse by Love & Roses - a statement-making top that instantly lifts any midweek wardrobe. She paired it with a black faux-leather pleated skirt, striking the perfect balance between standout style and sleek structure. The vibrant animal print delivered personality and punch, while the pleated skirt kept the look polished with a cool, contemporary edge. Finishing things off with black stud-effect shoes, Alison added just the right touch of attitude to Tuesday's look.
Love & Roses Khaki Green Button Through Long Sleeve Shirt
Keira Green Leopard Crepe Top
Green Animal Print Collared Shirt
Vila Pleated Maxi Skirt in Satin Effect
Vinetta Black Rhinestone
Studded Ballet Flats With Square Vamp
Alison Hammond's brown polka dot print dress on This Morning
Alison kicked off Monday’s This Morning (16 February) in serious style, serving up a look that was as feel-good as her infectious laugh. Rocking a gorgeous brown polka dot number from Yours Clothing, Alison proved once again that daytime TV is her runway, and we're absolutely tuned in. It’s bold, it’s bright, it’s pure Alison. And the best part? We’ll be getting plenty more where that came from.
With Alison stepping in alongside Dermot O’Leary to hold the fort while Cat Deeley and Ben Shephard enjoy their half-term break, expect a whole week of fashion moments, fabulous fits and that signature Hammond sparkle.
Curve Chocolate Brown Polka Dot Knot Dress
Petula Scarf Mesh Maxi Dress Curve
Brown Polka Dot Print Midi Dress
Light Brown Faux Leather Pointed Toe Loafers
Alison Hammond's red floral midaxi dress on This Morning
Alison bloomed into the season of love on Friday's (13 February) This Morning in the prettiest way possible, turning up the Valentine vibes in a gorgeous red floral jersey midaxi dress from Pretty Lavish, which was a whimsical, heart-stealing number. Radiating romance from every stem and petal, she didn’t just bring the love, she wore it. Alison topped off her look with the most adorable love-hearts pumps. If Alison’s swoon-worthy red blooms have made this dress almost impossible to snag (seriously, nearly sold out!), don’t worry - there are plenty of love-filled alternatives to keep the romantic momentum going…
Ethel Long Sleeve Jersey Midaxi Dress Curve
Alison Hammond's green polka dot print dress on This Morning
Alison brought Friday feels to This Morning (30 January) in the gorgeous dark green Tilly polka dot dress from Never Fully Dressed (£99) - the same flattering silhouette she rocked in leopard print a couple of Fridays earlier (see below!) - proving she’s mastered repeat-worthy style with a fresh, seasonal twist. Available in several other prints and colours (including leopard print), you'll also find the Tilly dress at M&S, Next and Asos.
Alison Hammond's floral and leopard print dress on This Morning
Alison turned up the fun on This Morning (23 January) in a way only she can, injecting her infectious energy into a bold print moment with the Rixo Meg dress in butterfly mix (reduced from £275 to £192).
The eye-catching number plays with two prints - a mix of fluttery butterflies and contrasting patterns that somehow feel as effortless as Alison’s own larger-than-life personality. It’s the kind of fearless look that proves mixing prints isn’t just stylish, it’s a mood - playful, confident and totally on brand for the presenter who always brings the sunshine to the sofa.
Meg - Mila butterfly mix dress
Alison Hammond's leopard print dress on This Morning
Alison lit up Friday's This Morning (16 January) in a joyful Never Fully Dressed ensemble (£129), turning what could've been an everyday outfit into something that was pure screen cheer. The vibrant leopard print dress and flattering fit brought all the warmth and personality you'd expect from Alison – bold and totally fun!
Lucia leopard tilly dress
Alison Hammond's polka dot dress on This Morning
Alison made a seriously stylish return to This Morning for her first Friday slot of the year (9 January), and she didn't disappoint on the fashion front. The presenter stepped out in Monsoon's blue puff sleeve polka dot midi dress (£150) – a look that feels like it's straight out of the Princess of Wales's wardrobe, from the classic print to the flattering, polished silhouette.
And, as history has shown, anything Alison wears tends to spark a shopping frenzy – so if you've got your eye on this one, you’ll want to be quick before it inevitably sells out.
Monsoon Kate puff sleeve blue polka dot midi dress
In case it sells out, these lookalikes are worth a look...
LK Bennett Valerie spring navy & birch viscose printed shirt dress with belt
LK Bennett Valerie spring navy & birch viscose printed shirt dress with belt
Ghost Saffie crepe polka dot button through dress
We'll update this page with more of Alison Hammond's hottest outfits throughout the year.
