Hollyoaks has launched a new clothing line based on several popular characters.

The soap unveiled the new products yesterday (December 4) – which include T-shirts (as seen on TV), fitted and oversized jumpers, unisex and relaxed hoodies, and tote bags – themed around certain characters' personalities.

Dillon Ray, Liberty Savage and Peri Lomax are the first three major fan favourites to land collections, which you can purchase here.

grace black, clare devine, hollyoaks
Kerry Spicer//Lime Pictures

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Dillon's selection, titled 'The Truth. Overrated', is themed around the fact that the character has always "been able to express his authentic self", though he "may have to rethink his motto 'The Truth is Overrated'" after fathering a baby with former boyfriend Lucas's sister.

Liberty's 'Let's Grow Girls' collection follows her "fun-loving, free-spirited, hippie-at-heart" personality, while Peri's 'Girl Math Club' selection notes "she’s a girl boss who always comes out on top".

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"A saying we can all relate to, 'Girl Math' was originally coined on TikTok as a way of justifying extravagant spends," the description adds. "The fun logic behind the spending is one we are sure has been used many times by our Gen Z Lomax."

ruby o'donnell as peri, hollyoaks clothing range
Kerry Spicer//Lime Pictures
jessamy stoddart as liberty, hollyoaks clothing range
Kerry Spicer//Lime Pictures

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The new collections come after Hollyoaks recently launched an online marketplace of clothing to raise money for Cancer Research UK amid the Mercedes McQueen storyline.

Yesterday's (December 4) episode saw Mercedes's loved ones support her by wearing T-shirts saying 'Strong, Sexy & Surviving', with fans able to purchase the T-shirt for themselves to raise money in support of Stand Up To Cancer.

Hollyoaks airs on Mondays-Wednesdays with its Channel 4 streaming premiere at 7am, then an E4 broadcast the same night at 7pm. Full episodes are also released on YouTube a week after their Channel 4 release.

Selected omnibus episodes are available via Prime Video.

Read more Hollyoaks spoilers on our dedicated homepage


Hollyoaks has worked with Bowel Cancer UK on Mercedes' story. Further information is also available via the NHS website, Macmillan Cancer Support or Cancer Research UK.