Big Brother UK has turned the house into a factory for a collaborative challenge that saw one housemate being called "iconic".
Tonight's episode saw the house transformed into Eyecon Industries, with Big Brother now known as "Big Boss". Meanwhile, the housemates were given factory workers' uniforms and divided into groups to make eyeballs.
If they reached the production target set by Big Boss, they would be rewarded with a luxury shopping budget. The workers were also paid a wage in Big Brother's currency: eyes.
"During your time in the House, it can be used to buy treats, privileges and even advantages that can change your fate in the game," Big Brother said.
Once the working day was over, Zelah Glasson volunteered to go see Big Boss in his office.
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Zelah was told he could choose how many eyes to take from the 300 eyes available as the housemates' total wage.
The housemate, who's up for eviction this Friday after being given an Evil Eye, was quick to do the maths and took 20 eyes for himself so that everyone else could have the same amount.
Richard Storry, however, had an interesting suggestion for Big Boss when his turn came.
Called into the office by Tate Reynolds, Richard was told there were 130 eyes left from the total wages.
Without missing a beat, the composer thought to take it all, saying: "I would like to take 130 eyes from the wages, thank you."
Big Boss told Richard his move would leave some of his co-workers with zero eyes remaining, so Richard scrapped his earlier suggestion and settled for 50.
Fans on social media were quick to notice Richard's initial suggestion, calling his behaviour "iconic".
"i'm sorry but i still think Richard is iconic," one viewer wrote on Twitter/X.
"Richard really should have went thru with the 130," someone else suggested, while a third fan of the show disagreed: "Richard taking the most while not doing anything is CRAZY!"
On Instagram, another fan called him "the icon", while someone else commented they wished he took 130 eyes.
But Richard wasn't alone in claiming a bigger share for himself. Teja Delphi also
took 50 eyes, with the duo becoming the housemates who grabbed the most from the total wages.
The decisions were made public later on, with three housemates — Gani Khan, George Gilbert and Cameron Barnes — being left with zero eyes to collect.
Gani, who's up for elimination alongside Zelah, was less than impressed.
"You are greedy," he told his housemates, saying he "worked f**king hard".
As Caroline Monk chimed in to tell Gani to "shut the f**k up", Cameron B also got upset at Tate for calling Richard into the office instead of him.
Drama is heating up in the Big Brother house as this season's second eviction fast approaches. Fans can vote to save either Gani and Zelah in a shake-up to the usual voting system, with viewers now choosing who they want to stay.
Big Brother airs at 9pm on ITV2 and ITVX.
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Reporter, Digital Spy
Stefania is a freelance writer specialising in TV and movies. After graduating from City University, London, she covered LGBTQ+ news and pursued a career in entertainment journalism, with her work appearing in outlets including Little White Lies, The Skinny, Radio Times and Digital Spy.
Her beats are horror films and period dramas, especially if fronted by queer women. She can argue why Scream is the best slasher in four languages (and a half).
