Now, *this* is how you do an issues-driven advert without causing controversy.
Only a few weeks after Pepsi had to pull THAT Kendall Jenner advert, Heineken has delivered a powerful and quite brilliant Worlds Apart advert as part of their #OpenYourWorld campaign.
The concept is simple as six strangers meet in a room and pair off to put together flat pack furniture, but it develops into something with a point to prove.
You see, each pair have been carefully matched for having differences on issues such as climate change, feminism and transgender rights, with both person unaware that the other disagrees with them.
After they get to know each other over furniture, they are sat down to enjoy a Heineken when they are shown a video of their opinions, before deciding if they want to stick around.
Most powerfully, one guy who claims that being trans is "not right" – "you're a man, be a man, or you're a female, be a female" – is paired with a trans woman and, despite jokingly walking away, the two even end up exchanging phone numbers.
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"I've been brought up in a way where everything is black and white, but life isn't black and white," he concedes.
And it's not just us who have been praising the excellent advert.
Pepsi's advert featured Kendall Jenner being led into a protest for a social movement and climaxed with her handing a Pepsi to a tense police officer.
"Clearly we missed the mark, and we apologise. We did not intend to make light of any serious issue. We also apologise for putting Kendall Jenner in this position," the company said in a statement.
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Movies Editor, Digital Spy Ian has more than 10 years of movies journalism experience as a writer and editor. Starting out as an intern at trade bible Screen International, he was promoted to report and analyse UK box-office results, as well as carving his own niche with horror movies, attending genre festivals around the world. After moving to Digital Spy, initially as a TV writer, he was nominated for New Digital Talent of the Year at the PPA Digital Awards. He became Movies Editor in 2019, in which role he has interviewed 100s of stars, including Chris Hemsworth, Florence Pugh, Keanu Reeves, Idris Elba and Olivia Colman, become a human encyclopedia for Marvel and appeared as an expert guest on BBC News and on-stage at MCM Comic-Con. Where he can, he continues to push his horror agenda – whether his editor likes it or not.
