Bluey is getting its first-ever LEGO sets later this year, following the announcement of a new partnership between the toy maker and BBC Studios.
A total of six LEGO Bluey playsets will be launched in 2025 – although they won't be revealed until the spring. A countdown that's due to end on March 1 has launched on the LEGO website's Bluey landing page.
It has been confirmed that the six new sets will be launched across the LEGO 4+ and LEGO Duplo product lines.
"We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said Michaela Edgerley Stovicek, who's the LEGO Group's head of preschool.
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"It's been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike."
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"We're thrilled to partner with the LEGO Group for Bluey!" added Julie Kekwick, who's head of licensing hardlines consumer products for BBC Studios.
Julie added that she hopes builders will be able to enjoy "even more imaginative play inspired by the Heelers" when the new sets launch.
A post on the official Bluey website says that the new LEGO products will be released "in June 2025… for real life!".
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Bluey's global success has led to a variety of spin-off products including toys, live events and even a Family Dinner range at Gousto inspired by the show.
The animated series follows a family of four blue heeler dogs – Bluey, her younger sister Bingo, their dad Bandit and their mum Chilli.
A Bluey feature film has also been announced and is expected to premiere in 2027. At the same time, creator Joe Brumm confirmed he's taking a break from the TV series.
"I always said I wouldn't keep making the show if I thought I couldn't make any new season as good as the last. This would have been the case for me with a potential season four," he explained in a recent open letter.
"To be clear, this is not an announcement about the end of the show, but it is an acknowledgement that my focus will be on the film."
Bluey streams on BBC iPlayer and Disney+.
Kate (they/she) is a freelance writer, editor, digital editorial trainer and data technician who first joined Digital Spy as an overnight freelance sub-editor in January 2011, after studying a postgraduate diploma in journalism at Salford University while working part-time as a social researcher.
In July 2013, Kate joined the DS staff team as chief sub-editor and following six years as the site's managing editor, their role expanded to incorporate Hearst UK's entertainment portfolio (including Digital Spy and its sibling titles Best and Inside Soap) between late 2024 and early 2026.
Kate has worked as a writer and editor since 2006, with bylines syndicated across the Hearst network and at organisations including Metro. They started their career as a TV production runner for the BBC and contributed to various music websites, blogs and zines while based in Manchester.
During her time at DS, Kate has previously been a freelance sub-editor and chief sub-editor.
Kate's team at Digital Spy were proudly nominated in the Best Subbing/Production Team category at the BSME Talent Awards 2022. Over the years, she has contributed to coverage of many, many Prime Days and Black Friday/Cyber Monday, and was part of the team that launched the DS weekly TV newsletter in November 2019 – followed by the Top of the Shops e-commerce newsletter in May 2024.
Kate's screen passions include Taskmaster (their biggest career regret remains turning down the opportunity to visit the house), nature documentaries, and live sport (up there with the greatest of all soap operas although if asked to choose, it's Corrie… every time).
Her highlights while working at DS have included interviewing Stevie Nicks on the red carpet for her documentary In Your Dreams, sitting at a press roundtable with Formula 1 commentary icon Murray Walker, watching a life-sized LEGO car being driven around Silverstone, writing an album-by-album retrospective of Lady Gaga's genre-defying career for Living Legends, and raising awareness of receiving and understanding a late-in-life ADHD diagnosis through the lens of Bianca and Freddie's EastEnders storyline.
Upon remembering to log off the internet, Kate enjoys live theatre, dance and comedy, appreciating nature, baking (badly), tending a recently-rented allotment (equally badly) and pampering one very spoiled rescue cat named Jolene.
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