By Julia Bradbury is to leave the BBC for a new show on ITV, it has been announced.
The TV presenter has hosted BBC One's Countryfile for almost five years, while she has also fronted Fightback Britain and Watchdog in the past.
She will now host a programme about camping around Britain's landscape on rival channel ITV.
Bradbury told Hello! magazine of her new role: "I go camping on screen and wake up at 6am and people see me peeping out of a sleeping bag wearing a beanie,so it's not about looking glamorous and young."
She continued: "[It was] something I couldn't afford to turn down at this stage in my life and career. I've been heavily [involved] in the development of this one, so it's very close to my heart."
The BBC also confirmed Bradbury's departure, saying: "After five years, Julia has decided to leave Countryfile."
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The corporation added that it will hire a replacement for Bradbury - to work alongside presenters Matt Baker, John Craven and Ellie Harrison - in "due course".
However, a spokesperson for Bradbury also stated that she is still open to future projects with the BBC.
Bradbury has previously hosted teatime game show Take on the Twisters for ITV.
BBC Breakfast co-host Susanna Reid will be joining ITV for a new breakfast show, it was also announced today.
