An advertising campaign promoting TV3's new Irish soap Red Rock is due to launch next week.
Filming for the show, which will be set in a police precinct in a fictional harbour town, started last month, and it is currently planning to make its screen debut in the New Year.
A trailer for the upcoming serial will be shown for the first time on TV3 during the ad break for Coronation Street.
A 90-second preview of the soap will unveil the main characters and upcoming storylines.
Red Rock will air weekly from January 2015 as a rival to RTÉ's Fair City.
