The world can finally get some sleep now that Radio 1 breakfast show host Nick Grimshaw has revealed the exact reason he went platinum blonde. In all seriousness, we were actually intrigued.

Appearing on tonight's Alan Carr: Chatty Man, Grimshaw said this: "I did it because I went to see my friend who was in the hairdresser and she was having her hair bleached and I asked how long she was going to be and she said, 'Five hours'. 

"The hairdresser was like, "You might as well have yours done", so I was like, "alright". That's why we did it."

Nick Grimshaw DJs in London - May 2016pinterest
David M Benett for The London Cabaret Club//Getty Images

Whilst the popular presenter has managed to make platinum look good for the men of the world, it's not easy work maintaining his new look.

"Now I have bleach blonde hair that is dry as anything and is a nightmare," the former X Factor judge explained. "And I never realised it hurts when they put bleach on your head."

Poor thing.

Game of Thrones actress Maisie Williams also appears on tonight's episode, airing at the slightly later-than-usual time of 11.05pm on Channel 4, and talks about having to lie about Jon Snow.