This Morning's Vanessa Feltz has landed a brand new daytime show on rival Channel 5.
The star – who regularly appears on the ITV series as a guest – will front Vanessa, which will be focused on a range of topics including celebrity, fashion, parenting and gossip.
The series has been described as "heart-warming, hard-hitting, and straight-talking television" that is "a much-needed haven from the relentless news agenda" (via MailOnline).
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Vanessa will debut on March 24, and will air regularly in the hour slot from 12.45.
Speaking about the show, Feltz expressed her excitement, saying in a statement: "I cannot wait to get started on this sparkling adventure with Channel 5. This show is all about YOU – your stories, your opinions, your emotions, and your triumphs.
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"Television's never been so real, honest, or unpredictable. Life isn't perfect, so let's not pretend it is – let's help each other out, have a giggle, and make every show a conversation worth having.
"So kick off your shoes, come and join me for lunch, relax with a bit of me time, and let's have a ball!"
Related: This Morning's Vanessa Feltz shares health update after being rushed to hospital
Ian Rumsey, ITN's managing director of content, added: "Vanessa defined the genre with her first talk show and this new slot on Channel 5 is a brilliant and unique opportunity to work with one of the pioneers of talk shows, and take all that talent, energy and experience to create a fresh twist to daytime chat."
Feltz previously presented her own talk show called Vanessa on ITV in the 1990s, before fronting the short-lived The Vanessa Show on BBC One in 1999. The star is known these days for appearing on This Morning and her radio work.
Last year, she replaced Carol Vorderman in her Sunday LBC radio slot after the Countdown star decided to cut back on work after a health scare.
Sam is a freelance reporter and sub-editor who has a particular interest in movies, TV and music. After completing a journalism Masters at City University, London, Sam joined Digital Spy as a reporter, and has also freelanced for publications such as NME and Screen International. Sam, who also has a degree in Film, can wax lyrical about everything from Lord of the Rings to Love Is Blind, and is equally in his element crossing every 't' and dotting every 'i' as a sub-editor.
