Holly Willoughby has unveiled her new project, as the presenter is collaborating with a UK homeware retailer.

The Dancing on Ice and former This Morning presenter has worked with Dunelm to create a new homeware collection, with the star confirming the partnership with a post via her Instagram account.

“Dreaming of springtime? Bring these beautiful blooms or ditsy florals into your home…” she wrote. “My new collection with @dunelmuk is exclusively available now… so excited to share it with you."

holly willoughby's exotic blossom dunelm collection
COURTESY OF DUNELM

Related: Dancing on Ice reveals first elimination of the series

The post, which included an advert of the collection, received a warm response from followers in the comments section, with one user writing: “Ohh these look gorgeous… I’ll definitely be buying.”

“This range is beautiful, I want, I need,” a second follower said, with a third commenting as they described the designs as “blooming lovely”.

What to Read Next

The collection, which has been described as a “nod to Spring”, contains “striking floral patterns” across bedding, curtains and cushions, with the range serving as an extension of her previous collections with Dunelm.

“The new collection I have been working on with Dunelm aims to bring nature into the home – creating a calming atmosphere,” said Willoughby, who also serves as a brand ambassador for Marks & Spencer.

holly willoughby's dramatic blossom dunelm collection
COURTESY OF DUNELM

Related: Best streaming services UK 2025

“The soft, natural tones are inspired by the world around us, and I’m really excited to be releasing a collection that people can add to their homes to truly unwind and feel at peace.”

“We’re thrilled to work again with Holly on this latest collection,” added Emma Anthony, Head of Design at Dunelm. “The range perfectly reflects the beauty of spring and summer and is a true celebration of style and elegance - we’re so excited to see our customers embrace it in their home.”

Dancing on Ice airs on ITV1 and ITVX.

Read more Dancing on Ice news on our dedicated homepage

You Might Like...
Lettermark

Reporter, Digital Spy George is a freelance writer who specialises in Movies and TV. After graduating with a degree in Film Studies and Journalism from De Montfort University, in which he analysed the early works of Richard Linklater for his dissertation, he wrote for several websites for GRV Media.  His film tastes vary from blockbusters like Mission: Impossible and John Wick to international directors such as Paolo Sorrentino and Hirokazu Kore-eda, and has attended both the London and Berlin film festivals.