Thanks to smartphones, goldfish now apparently have longer attention spans than us humans. If that's not bad enough, our dwindling focus could be about to take another hit in the form of Facebook's newest feature.
The social network has introduced an "engagement graph" for Facebook Live, a visualisation that reveals which parts of a clip viewers reacted to the most and allows them to skip ahead to it.
According to Mark Zuckerberg and co, this will allow users to bypass all the filler and get "right to what might be the most interesting or exciting points of the video".
The graph appears when you start watching the recorded version of the live video or any time you skip to a different section of a clip, with the 'Reactions' and comments also streaming alongside as if you were watching the initial live broadcast.
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Though Facebook bills the feature as "useful for longer videos", it's likely it will actually change the way people shoot their Live recordings to meet viewers' attention spans.
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Sure, we can now skip to that bit when the watermelon explodes or the baby is born, but the narrative could be lost.
To counteract this, littering the video with highlights could become the next trend of Facebook Live videos. We'll have to wait and see.
