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Fuel the Magic: How to shop the new Disney x Formula 1 merchandise
Racing just got a magical upgrade.
With the Formula 1 British Grand Prix taking place this weekend, the worlds of Disney and Formula 1 have joined forces to mark the European debut of the Disney x Formula 1 'Fuel the Magic' campaign.
This follows previous global magical moments which included Mickey Mouse conducting the Fountains of Bellagio at the Las Vegas Grand Prix, a Formula 1 car installation in Tomorrowland at Shanghai Disneyland for the Chinese Grand Prix, and Minnie Mouse waving the chequered flag for the F1 Academy race at the Canadian Grand Prix.
For the UK, there will be activations taking place across Silverstone and London, bringing fans a first-of-its-kind experience that promises to be a unique way to celebrate Formula 1.
In a first for the Silverstone circuit, iconic Disney characters and entertainment will bring the magic of the West End trackside, with performances from The Lion King and Hercules. Mickey Mouse and Minnie Mouse will also be making appearances throughout the weekend. Meanwhile, the flagship Disney Store on Oxford Street will host a Disney x Formula 1 takeover, showcasing the exciting new product range.
The good news is that you don't have to head to Silverstone or London this weekend as the new Disney x Formula 1 merchandise collection is available to shop now, and it's seriously cute. From a race-ready Mickey Mouse plush toy to hoodies and T-shirts created in collaboration with Uniqlo, there's something for fans of all ages.
Here are our favourite picks that we predict will sell out fast...
Disney Disney x F1 Racing Mickey Mouse Soft Toy - 30cm
Disney Disney x F1 Racing Mickey Mouse Soft Toy - 30cm
This Disney x Formula 1 Mickey Mouse is a great to add to any Disney collection or to spoil a Formula 1 fan young or old! Mickey has been given a motorsport makeover, and this 30cm plush toy features Mickey holding a racing helmet.
New Disney x Formula 1 British Grand Prix Hoodie for Adults
New Disney x Formula 1 British Grand Prix Hoodie for Adults
It might not be hoodie weather now, but this Disney x Formula 1 British Grand Prix hoodie for adults is a great choice for any dedicated Formula 1 fan. The front features a crest-inspired logo, while the back showcases artwork of Mickey Mouse, a racing car, and a trophy. Designed in a relaxed fit with a soft fleece lining, it's perfect for lounging around while watching the remaining Formula 1 races of the season.
Disney x Formula 1 Velocity Mickey Mouse Baseball Cap for Adults
Disney x Formula 1 Velocity Mickey Mouse Baseball Cap for Adults
Stay in the shade with this Disney x Formula 1 Velocity baseball cap. The front features Mickey Mouse tyre artwork, and it comes with an adjustable back strap so you can get the perfect fit.
Disney x Formula 1 Velocity Limited Edition Mickey Mouse Crest Pin
Disney x Formula 1 Velocity Limited Edition Mickey Mouse Crest Pin
Don't miss the chance to add this fun Formula 1 pin to your Disney collection. It's part of the Disney x Formula 1 Velocity collection and only 4,100 of these are available. It comes with a Disney Pin 2026 trading back-stamp.
Disney x Formula 1 Mickey Mouse Glove Soft Toy Keyring - 10cm
Disney x Formula 1 Mickey Mouse Glove Soft Toy Keyring - 10cm
Never lose your car keys again thanks to this distinctive Disney x Formula 1 Mickey Mouse glove keyring. Featuring Mickey's iconic glove and red and black racing design, this has to be the cutest way to keep all your essential keys safe and in one spot!
Disney x Formula 1 Velocity Mickey Mouse Logo T-shirt for Adults
Disney x Formula 1 Velocity Mickey Mouse Logo T-shirt for Adults
Upgrade your weekend or workout with this Disney x Formula 1 Velocity Mickey Mouse T-shirt for adults. This round-neck fitted style comes in sizes XS to XL, and the simple logo on the front is a great way to subtly embrace the collaboration.
Group Lifestyle Director, Entertainment Portfolio
Lara has over 30 years' experience in all things beauty, fashion, cookery, homes, travel, and wellbeing.
Having started out in PR, Lara quickly moved to best magazine as Fashion and Beauty Assistant, then Beauty Editor, before becoming Lifestyle Editor.
In 2021, Lara's role expanded to Group Lifestyle Editor for the weeklies at Hearst UK, and most recently Digital Spy as part of the entertainment portfolio.
Lara is obsessed with finding the best high-street fashion finds, designer beauty dupes and best home buys on the high street. She also can't resist a show-stopping cake or bake!
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