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We always knew Disney's new live-action remake Beauty and the Beast was going to deliver – especially after all the impressive reviews – but we never expected this...
Clips from the Emma Watson and Dan Stevens-fronted film are being used in a bizarre advert to promote a product designed to help people with erectile dysfunction.
Yes, you read that right.
Sharing the advert on her Facebook page, Ellen DeGeneres wrote: "Looks like the Beast is having some relationship issues. Tale as old as time."
Whether it's a clever spoof or a real commercial, the clip Ellen shared uses the Beast as a pin-up for stamina in the bedroom.
The narrator can be heard saying: "You make a great team, it's been that way since the day you met – but your erectile dysfunction – it could be a question of blood flow.
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"Cialis tadalafil for daily use helps you be ready for any time the moment's right. You can be more confident in your ability to be ready."
The narrator then signs off by saying: "Cialis tadalafil – unleash your inner Beast."
And if you felt ever-so-slightly disappointed when the Beast turned back into a prince, then you're not alone.
Speaking to Yahoo! Movies, Emma Watson recently said: "There's something a bit sad about when he transforms. You're a bit like 'Oh, OK... You were quite nice before'.
"He's hot, the Beast is hot."
Bill Condon's Beauty and the Beast is out now. Watch the trailer below:
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