Is it any surprise that Chiles and his ITV team found themselves under fire from Brazilian members of the public, who pelted the ITV glass studio? We've had to suffer Chiles and Andy Townsend's "top, top" commentary cliches for years, so count yourself lucky guys.
Of course, the studio attack wasn't really about the arrival of Adrian Chiles's face on Brazilian soil. It was actually about deep-rooted political and social unrest and the fact some people are not happy at the money that has been pumped into the 'carnival of football'.
However, give the Brazilians a month of ITV Sport 'banter' and the terrible twosome of Tyldesley and Townsend and they'll soon realise that there are things much worse than money being splashed on a football tournament. Adrian Chiles attempting to make a joke, for instance.
ITV had a free run at the opening night of the FIFA World Cup 2014 with the BBC not getting in on the action until today (June 13). But you'd have hardly realised that a so-called festival of football was about to kick off, so muted was the atmosphere created by the guys in the studio.
Joining Chiles in the studio for the Brazil v Croatia match were previous World Cup winners Patrick Vieira and Fabio Cannavaro. Lee Dixon also fulfilled his regular ITV duties of sitting at the end of the table, looking like a lost school boy.
Dixon's spot on the panel wasn't helped by Chiles's harping on about how in awe he was of the other guests. Crowing about Vieira and Cannavaro's World Cup victories, Dixon had the feel of the last pick in the playground.
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Vieira felt the same. "I feel sorry for Lee," said the Frenchman, without a hint of irony, as Chiles badgered him to tell viewers just how incredible it was to play alongside Cannavaro.
"I'd just like to say that I picked pretty much the same team," shouted Lee, as Vieira and Chiles lauded Cannavaro's selections for England's starting XI on Saturday. Sadly for Lee, nobody was listening.
Cannavaro, who was played by Robert De Niro for the evening, did his best to understand Chiles's Brummie accent and did his best Roy Keane impression, shooting dagger eyes when he was left flummoxed by the banal line of questioning.
Sadly for ITV, the Italian's shoddy grasp of English made it difficult to pay attention to anything other than his comedy eyebrows when he talked tactics. He looked part legendary football player, part Dolmio advert doll.
He might be a coup for ITV when it comes to adding clout to their presenter team, and he certainly looked pleased to be out in Brazil - who wouldn't be? - but he's going to need to bring a little bit more to the table if he's going to match Roy Keane's strangely watchable snark and bitterness.
Outside the studio, Ian Wright has been packed off with a beach towel and some sun screen, and is hosting his own little sideshow on the Brazilian beaches. He might be the only man in the world who still thinks England might win the World Cup, and he may be the man whose TV CV includes Live from Studio Five and (lest we forget) Friday Night's All Wright, but he did at least provide a spark of enthusiasm next to Adrian Chiles's glass box of blokey misery.
Wrighty pointed at random buildings and objects in the distance - "ooh look, there's the studio" - and made friends with a German surfer called Stefan, whose 30 seconds of opinion on the Germans' World Cup tactics was more insightful than two hours of Chiles and Dixon mumbling about Welbeck vs Sterling.
Forced out into the Brazilian sunshine with shouty Wrighty were pale, ginger-haired Scotsman Gordon Strachan (someone didn't think that through) and Glenn Hoddle, who must have done something in a past life (a little football gag there) to keep getting shunted into the blistering heat on the orders of ITV Sport.
Viewers were also treated to a Hoddle incident that has the unfortunate pleasure of being the first viral moment of World Cup 2014.
Shoutout to Glen Hoddle's camel toe!! pic.twitter.com/yX2QWWlB4o
ā The Football Jester (@FootballJester) June 12, 2014
Apologies if you were planning to have saveloy for dinner.
