It seems Noel Fielding's fridge-hiding antics on Tuesday's (September 12) episode of The Great British Bake Off could be more serious than first thought.
The Channel 4 presenter was briefly seen huddled up inside a refrigerator to tell the bakers how much time they had left in the Showstopper, with co-host Sandi Toksvig opening and closing the door.
"Just when you thought @NoelFielding11 couldn't get any cooler...," Channel 4 later tweeted.
However, some viewers were not happy with the gag, and Ofcom has subsequently received 24 complaints, which could lead to a full investigation.
"We will assess these complaints before deciding whether or not to investigate," a spokesperson said.
The general line of criticism centred on the fact that children were watching and that they could potentially copy Noel's stunt.
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"The Great British Bake Off 2017 - A show watched by 1000s of children & talentless @noelfielding11 hid in a fridge," one viewer tweeted.
However, some came to the show's defence, one writing: "Wait til these snowflakes see Tom & Jerry," while another predicted: "54321 bring on the complaints about Noel being in a fridge."
This week's episode saw the bakers tackle bread, though many viewers were left confused over a teacake challenge.
The Great British Bake Off airs on Tuesdays at 8pm on Channel 4, and spin-off show The Great British Bake Off: An Extra Slice airs every Thursday at 10pm on Channel 4.
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Sam is a freelance reporter and sub-editor who has a particular interest in movies, TV and music. After completing a journalism Masters at City University, London, Sam joined Digital Spy as a reporter, and has also freelanced for publications such as NME and Screen International. Sam, who also has a degree in Film, can wax lyrical about everything from Lord of the Rings to Love Is Blind, and is equally in his element crossing every 't' and dotting every 'i' as a sub-editor.
