I'm a Celebrity... Get Me Out of Here! has decided to break up the family vibe of camp with a series of head-to-head challenges, including one with an elimination twist that has got fans upset.
After viewers loved the friendships this year's campers forged in Australia, I'm a Celeb has shaken things up with new format point 'Rivals'.
With all celebrities heading to the Trial clearing for the day's Bushtucker Trial, it was up to hosts Ant McPartlin and Declan Donnelly to inform the campers who the public had chosen to be rivals for the week.
Each celebrity would have to compete in a series of challenges, with the battles determining who eats each night and who is up for the first elimination.
The pairings of rivals were Emmerdale star Lisa Riley and Spandau Ballet bassist Martin Kemp, Kelly Brook and Vogue Williams, Jack Osbourne and Eddi Kadi, Ruby Wax and Tom Read Wilson, Shona McGarty and Alex Scott, and Angryginge and Aitch.
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The latter pair of rivals had to face each other in a Blood Bath challenge as they sat in tubs full of offal they had to scoop up into a box.
"We're not eating that," Ginge said looking at the tubs, while Aitch told Ant and Dec: "We're coming for your jobs after this!"
"Brother, best of luck," Aitch added as they got ready for the stomach-churning trial.
It was Angryginge who managed to fill the offal tub first, meaning he secured a proper meal for the night and a spot in Win City. As for Aitch, he headed for grey Doomsville with Martin, Kelly, Eddie, and Shona, who had all lost their challenges.
As the trials will continue throughout the week, the public was also voted to decide which two rivals should face elimination.
"So mean to put ginge and aitch as rivals," one fan wrote on Instagram, while someone else commented: "NO GINGE VS AITCH" with multiple crying emojis.
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"Just because one of them will lose in the rival doesn't mean the other is automatically eliminated," a third person pointed out, though another viewer explained the Aitch and Ginge bromance is one of the highlights of the show.
"For many people their friendship is lowkey the only reason to keep watching so them being split up is disappointing," they wrote.
Others, however, were amused by the Manchester derby, with a fifth viewer writing: "Always knew it would be ginge vs aitch lmao".
"Aitch v Ginge was so obvious," someone else chimed in, while another person predicted their challenge being "cinema".
"Ginge vs Aitch was always happening," someone finally stated.
In the final cliffhanger, the duo were announced as the pair who got the most votes to take on another challenge, braving The Pits in tomorrow's episode.
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Reporter, Digital Spy
Stefania is a freelance writer specialising in TV and movies. After graduating from City University, London, she covered LGBTQ+ news and pursued a career in entertainment journalism, with her work appearing in outlets including Little White Lies, The Skinny, Radio Times and Digital Spy.
Her beats are horror films and period dramas, especially if fronted by queer women. She can argue why Scream is the best slasher in four languages (and a half).
