ITV has confirmed that Celebrity Big Brother will return in a “brand-new secret location” for its upcoming season.
The ITV reality show is expected to return in the coming weeks with its 24th season, with hosts AJ Odudu and Will Best once again welcoming several famous faces into the Big Brother house.
Ahead of the launch, ITV unveiled a teaser during the live final of Love Island: All Stars’ second season, with Iain Stirling being interrupted by narrator Marcus Bentley as he hijacked the broadcast to showcase the show’s iconic eye logo.
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The teaser came with new information, with the accompanying press release confirming that the Big Brother house has now been moved to a “brand-new secret location for the forthcoming instalment”.
The secret location will welcome “a new batch of VIPs” as they prepare to “embark on the original social experiment”, with the viewers being able to enjoy “tense tasks, nail-biting nominations and gripping gossip”.
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In addition to the main show, spin-off series Late & Live will also return to deliver additional content in the form of live interviews and a star-studded panel, whilst the Live Stream will be open for any fans to view the housemates during the day.
The renewal of Celebrity Big Brother and its counterpart show were confirmed by ITV last year, with Paul Mortimer, Director of Reality Commissioning and Acquisitions, sharing a statement upon the announcement.
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“Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers,” he said. “Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX.
“We’re therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.”
Celebrity Big Brother will return on ITV2 and ITVX.
Read more Celebrity Big Brother news on our dedicated homepage
Reporter, Digital Spy George is a freelance writer who specialises in Movies and TV. After graduating with a degree in Film Studies and Journalism from De Montfort University, in which he analysed the early works of Richard Linklater for his dissertation, he wrote for several websites for GRV Media. His film tastes vary from blockbusters like Mission: Impossible and John Wick to international directors such as Paolo Sorrentino and Hirokazu Kore-eda, and has attended both the London and Berlin film festivals.
