Buying an Apple Watch will be unlike buying any other iDevice. It's a more personal device than an iPhone, so Apple is aiming to make the experience of buying one more personal as well. Those launch day queues? They're history.
Digital Spy entered the Apple Store in London's Covent Garden this morning (April 10) to get a taste for how the try-on appointments will work. Here's what we found.
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1. View by appointment
First things first - if visiting the store to get a feel for the watch and try before you buy, you have to make an try-on appointment by talking to an Apple employee.
Appointments last 15 minutes, and if you're lucky and walk in during a quiet period, you will be seen straight away.
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2. The big glass display
The first station that users will come to is a large display table, featuring numerous Apple Watch designs protected behind glass.
This is where you will be able to decide which metal you like and which strap you prefer. Once decided, simply point it out to an Apple Store employee and you'll be taken to the next station.
3. Try it on for size
The Apple employee will usher you towards a different table - no glass this time, just Apple Watch demonstration units and blue mats.
With a swipe of their iPhone, a drawer full of Apple Watches emerges from the table (you could consider grabbing as many as possible and running, but we would advise against it for clearly obvious reasons).
This is where you can first try the watch on. Trying out the difference timepieces allows potential customers to get a feel for the strap, and choose which size face they would prefer (38mm or 42mm).
These demonstration Apple Watches aren't fully functional - they simply cycle through a demonstration of the features.
4. Playtime
On the same table, there are demo units which are encased in a white plinth. These watches run a fully functional version of the operating system, and customers are invited to play with them.
You can swipe through menus, open apps and pinch to zoom to really get a feel for the device. It's just like playing with the demonstration iPhones and iPods on show.
This is also a good chance to have certain features demonstrated, or any questions answered by an expert.
5. Place an order
If you like the watch, then you can order it online from the Apple Store.
You can either have the Apple Watch sent to you, or pick it up in store.
6. Patience is a virtue
Apple will begin shipping the first orders on the April 24 - but if you didn't get your order in early, there is a chance that you may be waiting a lot longer than that.
At the time of writing, the firm is listing a June delivery date for some Apple Watch Sport models!
