Jordan Peele's Get Out follow-up Us was shrouded in secrecy until the first trailer landed on Christmas Day, but he's not that worried about people spoiling it.
Part of the marketing campaign since that trailer launch has revolved around the hashtag #KeepItBetweenUs, and Peele believes that's just what the audience will do.
"People want to keep the secrets," he told Digital Spy. "Also, if you spoil something, your friend probably punches you in the shoulder or something. I think we've developed into a culture that respects the idea that spoilers are no fun."
For Winston Duke, the secrecy around the movie made it difficult to talk about before release, but it's been easier since the trailer.
"For me, it's been harder not talking about it before it came out because everyone wants to know, everyone's slipping you all these questions in cryptic normal everyday conversations," he explained.
"Also, I think that's why Jordan was so generous in the trailers. I heard people say, 'Oh man, I feel like I know what the movie's about' and for me I'm like, 'That's not even one-fifth of the movie'."
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As for Duke's co-star Lupita Nyong'o, she's pretty used to the whole spoiler-free thing given her work on Marvel and Star Wars movies.
"I am used to not telling anyone anything and I much prefer not to tell anyone anything. With this film, at least the trailer sets it up. So you know what the conceit it, what the premise of the movie is and it's been helpful to share that," she said.
That doesn't mean that spoilers won't leak out before the release of Us, but Peele hopes that everyone decides to #KeepItBetweenUs.
"There's something about seeing a movie and having that secret and that social currency that makes it fun to be like, 'Oh, you have to see it, I can't discuss with you yet'," he added.
Us is released in cinemas on March 22.
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Movies Editor, Digital Spy Ian has more than 10 years of movies journalism experience as a writer and editor. Starting out as an intern at trade bible Screen International, he was promoted to report and analyse UK box-office results, as well as carving his own niche with horror movies, attending genre festivals around the world. After moving to Digital Spy, initially as a TV writer, he was nominated for New Digital Talent of the Year at the PPA Digital Awards. He became Movies Editor in 2019, in which role he has interviewed 100s of stars, including Chris Hemsworth, Florence Pugh, Keanu Reeves, Idris Elba and Olivia Colman, become a human encyclopedia for Marvel and appeared as an expert guest on BBC News and on-stage at MCM Comic-Con. Where he can, he continues to push his horror agenda – whether his editor likes it or not.
