Heinz has launched its new ad campaign and, as fans of Mad Men will recognise, the advert isn't new at all.
'Pass the Heinz' was pitched by Jon Hamm's Don Draper in a season six episode of the show, although it was rejected at the time.
Well now the advert has made the leap from a fictional TV show set in the 1960s to the real world.
The minimalist adverts feature food against a white background with the caption 'Pass the Heinz', and is meant to make your brain think that something is missing (that something being ketchup, specifically of the Heinz variety, duh).
The adverts will appear on billboards in New York City and online.
Ad Week reports that these aren't the exact images seen in the episode, but were lovingly recreated from scratch.
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Not that we could tell the difference.
How does one go about taking photographs of food and getting paid for it? We're asking for friend.
To make it even more meta, Don Draper and Sterling Cooper Draper Pryce are included in the campaign's ad credits.
If making fictional adverts into reality is going to become a recurring thing, then we really want to this one happen:
If you fancy dipping back into Mad Men then we have painstakingly ranked the 16 best episodes of the show from across all seven seasons.
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Joe Anderton is a freelance news writer at Digital Spy, having worked there since 2016. In his time, he's covered a host of live events and interviewed celebrities big and small. A big fan of TV and movies both mainstream and obscure, Joe also enjoys video games and in particular PlayStation. Joe currently does not use Twitter, but he only ever used it to tell people to watch the film Help! I'm a Fish.
