Khloé Kardashian has debuted a new hairstyle amid the launch of her new clothing line.
The Kardashians reality star has swapped out her trademark blonde locks for a striking fiery red shade, which she shared with her Instagram followers yesterday (April 1).
Khloé unveiled the new look by posting a series of promo photos from her latest collaboration with athletic wear company Fabletics, which she captioned: "V3!!!! My new @fabletics collection is out NOW!!!! Ahhhh im so excited!! Link in bio #fableticsxkhloe".
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Her fans and famous friends rushed to comment on her brand-new look, with Vanessa Bryant writing: "The red hair on you!!!!!"
Meanwhile, Paris Hilton commented with a series of fire emojis.
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While some fans pointed out that the new do could be a wig, everyone seemed to be in agreement that red is Khloé's colour.
The reality star and her sisters will soon be back on our screens for season five of The Kardashians, which is set to arrive on Disney+ next month.
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In a recent press release for the upcoming season, Disney+ said: "Just when you think life can't get any faster in the Kardashian Jenner family, they punch it into overdrive. From the big screen to baby bliss, the family continues to defy expectations in all their endeavours.
"Cameras roll as Kourtney, Kim, Khloé, Kendall, and Kylie navigate contentious sister dynamics, all under the watchful eye of everyone's favourite matriarch, Kris."
The fourth season saw Khloé learning to co-parent with her ex-boyfriend Tristan Thompson, with whom she shares two children.
The pair welcomed their first child, a daughter named True, in 2018, while their son Tatum was born via surrogate in 2022.
The Kardashians seasons 1-4 are available to stream now on Disney+. Season 5 premieres on May 23.
Social Executive, Entertainment Portfolio After completing her joint honours degree in Journalism and English Literature at Cardiff University, Iona joined Digital Spy as a Content Production Intern in 2022, where she wrote across both news and features, specialising in TV and movies. Following her internship, Iona continued contributing to the site as a freelance reporter, becoming social executive for the Hearst UK entertainment portfolio in summer 2025. Iona now leads the DS social channels, covering red carpets with stars such as Paul Mescal, Austin Butler, and more.
