Who's the harshest person on reality TV? Simon Cowell has become a right softie, Alan Sugar hasn't had a triple firing for years, Paul Hollywood hands out handshakes like they're flyers for a dingy nightclub and we're all totally immune to Gordon Ramsay's shtick nowadays.
As far as we're concerned, that title is up for grabs, but we never thought it'd be sweet and lovely Brendan Sheerin who would try making a play for the crown.
But that's exactly what happened on last night's (January 14) Celebrity Coach Trip, as Brendan delivered a brutal twist.
Related: Who is taking part in Celebrity Coach Trip 2020?
For the last couple of days, The Only Way is Essex's Tommy Mallet and Georgia Kousoulou hadn't been enjoying their experience, and had been asking their fellow passengers to vote them out on the next elimination rather than anyone who wanted to stay.
Unfortunately, Brendan wasn't having any of it and confronted the celebrities while on the coach, where they couldn't escape.
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"Tommy and Georgia," he said, "you have been soliciting votes to go home and asking people to vote for you, which is totally and utterly against the rules of this trip.
"Therefore I red card you instantly and ask you to say your goodbyes and we'll get your luggage off the coach." Yikes!
But he wasn't done there, as he revealed that a proper elimination was still going ahead and the remaining celebrities would have to vote again to send a pair home, which ended up being Rusty Lee and Cici Coleman from First Dates.
You might as well have attached some electric pads to viewers because they were shocked:
And if that's not bad enough, there's yet ANOTHER twist planned for tonight's show...
Colour us intrigued!
Coach Trip airs weeknights at 7.30pm on E4.
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Joe Anderton is a freelance news writer at Digital Spy, having worked there since 2016. In his time, he's covered a host of live events and interviewed celebrities big and small. A big fan of TV and movies both mainstream and obscure, Joe also enjoys video games and in particular PlayStation. Joe currently does not use Twitter, but he only ever used it to tell people to watch the film Help! I'm a Fish.
