Chat around Love Island is really starting to heat up.
With the 2019 series just days away from launching and a fresh batch of original Islanders to gawp at, the ceremonial Instagram stalk is underway and there are a lot of opinions being bandied around already.
Related: Love Island 2019 – everything you need to know
It's fair to say that Love Island's fifth outing was always going to face heavy scrutiny following the tragic deaths of two former contestants and the recent debate around duty of care.
As important as that conversation is, there's also another issue that comes up year after year – diversity (or, according to many, the lack thereof).
Let's face it, Love Island has its type on paper. Each year the highly anticipated 'meet the Islanders' announcement delivers much of the same: washboard abs, teeny bikinis and body bits that don't seem to have been introduced to gravity.
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The thing of it is, every body should be celebrated and we're not here to shame anyone. Each and every Love Island cast member has the right to be body positive and flaunt what they've got.
But the reach and influence of such a popular TV show cannot be ignored.
Last year's series of Love Island smashed all sorts of viewing records for ITV2. It was the most-watched show among the 16-34 age bracket and the 2018 series finale gave the channel its biggest viewing figures of all time.
But with power comes great responsibility, and many have made the argument that an unrepresentative cast helps feed into unrealistic beauty standards and body image issues among its viewers.
This conversation around body image is rearing its head again ahead of the new series. In the wake of the 2019 cast announcement, former Love Island stars Alexandra Cane and Malin Andersson took to Twitter to share their disappointment at the lack of diversity.
It's not the first time that influential people have echoed these concerns, which are shared by a wide portion of the audience. Former contestants Marcel Somerville and Jessica Shears have previously spoken out on the subject, while Little Mix's Leigh-Anne Pinnock famously called out the show for its lack of representation.
While this is an entirely worthy debate, we need to clear something up when it comes to the 2019 contestants specifically.
Related: Love Island might have just given away its first big twist
Many seem to be discussing the fact that Love Island had somehow 'promised' that there'd be more diversity this year but this isn't exactly the case.
Yes, the topic has been addressed by the ITV2 show but they actually made no pledges in terms of the casting process for the new series. Following its success in 2018, and the body diversity conversation that surrounded it, Love Island bosses actually defended its decision to cast "sexy" contestants.
"I think on the body image thing, we cast very attractive people because it's a sexy show," the Controller of ITV Digital Channels said at the Edinburgh TV Festival last year.
"It is entertainment on ITV2 and in the same way that Hollywood casts a certain type to get bums on seats in theatres or on other entertainment shows – the dancers on Strictly, whatever – [we do].
"Also for us, it's a very aspirational programme for our audience. It's the perfect holiday that they can only aspire towards."
If these words were anything to go by, we see little reason to have expected any big changes in terms of body representation for series five. ITV even previously confirmed that their application form hadn't changed from last series.
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What's more, following rumours in the press that there was going to be a 'plus size' girl on the line-up, many are assuming that Anna Vakili has filled that role.
This is highly problematic, considering that Love Island hasn't put her forward as a beacon of their desire for diversity, nor has Anna branded herself as 'plus size'.
Speaking before heading into the villa, the 28-year-old described herself as "different to anyone who has been on the show before" but she did not reference her frame.
"I have the whole glam look, I'm fun but at the same time I feel like I have more to me than that," she said. "I studied hard and I've got my masters. I'm a pharmacist and I have a Middle Eastern background."
Anna admitted that she is sometimes compared to Kim Kardashian because she is "curvy" but, with the Keeping up with the Kardashians star's access to the best personal trainers money can buy and all the privileges that can come with that, we don't think she's particularly representative of an average body type either.
Perhaps we should just stop labelling women (and everyone, for that matter) based on how they look, and just consider what they have to offer the show instead.
And for anyone wishing for something a little more relatable on their screen this summer, who knows what this year's late arrivals might bring?
Love Island returns on Monday, June 3 on ITV2, and you can catch up on the show via ITV Hub.
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TV Editor, Digital Spy Laura has been watching television for over 30 years and professionally writing about entertainment for almost 10 of those. Previously at LOOK and now heading up the TV desk at the UK's biggest TV and movies site Digital Spy, Laura has helped steer conversations around some of the most popular shows on the box. Laura has appeared on Channel 5 News and radio to talk viewing habits and TV recommendations. As well as putting her nerd-level Buffy knowledge to good use during an IRL meet with Sarah Michelle Gellar, Laura also once had afternoon tea with One Direction, has sat around the fire pit of the Love Island villa, spoken to Sir David Attenborough about the world's oceans and even interviewed Rylan from inside the Big Brother house (housemate status, forever pending).
