Media photographer and self-styled 'Mr Paparazzi' Darryn Lyons has revealed that Ulrika and Coolio could get the biggest career boost from Celebrity Big Brother.
Lyons told presenter George Lamb on Big Brother's Little Brother that he had originally felt Ulrika was making a "big career mistake" by entering the house but she had instead become "more well known" over the course of the programme.
He also suggested that the fact that Coolio "just says it how it is" will improve his public persona, while La Toya will benefit from "fantastic column inches".
But Lyons predicted that Ben and Tommy could be the programme's big losers after describing Ben as "boring" and revealing his disappointment that Tommy had "really quietened down, which is probably why he's going tonight".
