Dennis Quaid is the new face of the Fortitude tourist board... inviting you to visit the remote Arctic town for an unforgettable trip away.
With its icy vistas, lively locals and unique buzz, the town will be welcoming visitors for a new season, beginning on Thursday, January 26.
"How can the coldest place on earth create such warm memories?" says Quaid. "Go and experience the warmth of this charming little town for yourself and freeze your precious memories in the ice. You will feel so at home, you'll never leave…"
For more on what Fortitude has to offer you, we recommend you head to VisitFortitude.com.
Of course... this 'promo' for the #VisitFortitude campaign is really a sneaky new trailer for Sky Atlantic's returning drama Fortitude - which welcomes Quaid to its cast for series two.
The Emmy nominee, plus fellow newcomers Michelle Fairley (Game of Thrones) and Robert Sheehan (Misfits), will join original cast members Sofie Gråbøl and Richard Dormer.
What to Read Next
Quaid's promo will debut on-air tonight at 6pm.
Just one month to go till new Fortitude - we're bristling with excitement... or is that just the cold?
Want up-to-the-minute entertainment and tech news? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Twitter account and you're all set.
