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Best toys for kids of all ages – including deals and discounts
Shop for the little ones in your life.
If you're looking for the best toys available but you're struggling to find the perfect thing for the little one in your life, you've come to the right place. We've looked at the best deals and discounts in the January sales, as well as some of the most popular toys that are in demand for 2024.
Your little one is bound to have something they are currently loving, whether a favourite kids' show, a movie they're currently watching on repeat, or an activity that they want to be doing, over and over again, from the moment they wake up until the time they go to bed. That could be Bluey – just as much for adults, in our opinion – or perhaps it's Barbie, Pixar's Cars, or Star Wars.
Whatever their bag, there are plenty of popular toys for children that will spark their imaginations or nurture their interests. This shopping round-up includes a varied age range of appropriate toys, starting from 18 months right through to age 14.
It goes without saying that 2023 was the year for Barbie – with Barbie movie dolls and the Barbie Dreamhouse topping many lists of best-selling and most popular toys. And that's only set to continue into 2024.
The Furby is also back (for those of us who remember them the first time around!) and the ever-popular Toniebox remains a go-to choice for parents.
We've done all the price-checking and comparisons to make your shopping spree that little bit easier, so here's our pick of the best toys for 2024.
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Age: 3+
This wooden Barbie-themed vanity set is the perfect gift for the budding little make-up fan, with compartments for storage as well as a cute seating stool.
The camera is not electronic, promoting imaginative play for any vlog enthusiasts or performers.
It's currently on offer at Very for the special price of £79.99, with a massive saving of £100 off its listed RRP.
Age: 3+
This is the year to live out our Barbie fantasies, and now you can add Barbie's Dream Boat to your collection.
Barbie's boat comes with over 20 pieces, and six different areas for your dolls to hang out and play – including a sun deck, the pool (complete with slide) and a living room.
Hot Wheels Hot Wheels City Ultimate Garage Playset
Age: 5+
Listed as a number one bestseller at Amazon, the online retailer also seems to boast one of the best prices we could find for the Hot Wheels City Ultimate Garage Playset.
Currently available for £64.99 on Amazon.
To compare, it's listed for £111.99 at toy shop The Entertainer.
If you'd like an alternative to screen time, or to bring something different to your child's bedtime routine, the Toniebox could be what you've been looking for.
Introduce audiobooks to your little ones, from childhood classics to brand new adventures, each with their own little Tonies figure to pop in the top of the box.
It's not just about books either – with music and educational options too, the Toniebox (with seven hours of battery life!) is ideal for entertaining your child while on the go. Parental controls should also give you some peace of mind, too.
Age: 3+
Bitzee interactive pets grow according to how much they are interacted with – as with all pets, they start as babies, and through love and attention, the more they develop.
Even better, there are 15 potential pets to be unlocked – including a cat, a bunny and a unicorn.
And if this is a gift, you could also grab a travel case to house Bitzee from Amazon.
Age: 3+
The sought-after Chase Me Bluey toy from VTech will be on many children's wishlists given the continued popularity of the animated Heeler family.
Watch Bluey scoot around your living room for interactive play, while hearing sounds and phrases that you'll be sure to recognise from the popular TV show.
Age: 3 - 7
This 7" display, 16 GB, Amazon Fire Kids tablet is the most up-to-date model of this product, and is available in three colours (blue, pictured, purple and red).
It currently charts in Amazon's best-selling electronic toys and, although not technically a toy, is a go-to product for a lot of parents who need to entertain their children on the go.
Also available at Argos for the same price of £114.99.
Age: 3+
This Bluey-themed floor-standing electronic kitchen encourages interactive and imaginative role play.
It boasts realistic cooking sounds and light effects, and comes with two cups, two plates, a pan, a spatula, cutlery and salt and pepper shakers.
Exclusive to Argos, the Bluey Smart Kitchen is a great gift or toy for any fans of the show.
Age: 14+ (to be used under direct supervision of an adult).
This highly detailed, series-inspired Bo-Katan Kryze helmet toy is full-scale and a great addition to any Star Wars or Mandalorian fan's collection.
It has an adjustable fit and interior padding for comfort, and two LED light features.
Amazon's current offer price sees it listed for £83.99 – that's a saving of 35% off.
Age: 3+
If you have a budding young Jedi in your life, the Star Wars playset is the ultimate toy for them.
Straight from the Star Wars Young Jedi Adventures animated series (available to watch on Disney+), the Jedi training headquarters also incorporates lights and sound effects from the show itself. With a Kai action figure and training droid figure included, as well as a green lightsaber accessory and a hologram Yoda accessory, there are sure to be hours of play on the horizon.
With an impressive discount, this can be yours over at Amazon for £33.36. This appears to be the best deal online right now, and but Very.co.uk also has a discount with it on sale for £36.99 (saving £58).
Age: 36 months - 10 years
The LOL Surprise! Glam N' Go Camper is a 4-in-1 playset for hours of fun, including a car, house, fashion runway and a pool – which you can put real water in to make full use of the slide feature.
There are also 50+ surprises to unbox, including accessories such as a BBQ grill, vanity table and a mobile phone (to name just a few).
Age: 36 months - 9 years.
Inspired by Halle Bailey's live-action Ariel from The Little Mermaid movie, this singing doll features a 30-second clip from the song 'Part of Your World'.
Age: 4+
If your child is obsessed with Lightning McQueen and his Radiator Springs pals, this is the gift idea for you.
The set comes with two car toys, including a miniature of McQueen himself as well as racing foe Jackson Storm, that you can race down the mountain tracks.
Even better, the toy is discounted on Amazon and available to buy for £39.49 (that's 24% off).
Age: 4-7
This LOL Surprise! mega box boasts more than 60 surprises inside. Unbox 12 dolls, 12 outfits, and 33 mix-and-match accessories – the perfect gift for the LOL Surprise! fan.
At Very you can get £5 off at the moment.
Age: 4+
Looking for a gift idea for the art lover in your life? This gorgeous 89-piece Star Wars-themed kit boasts a paint palette, with a mixing tray, pencils, colouring pencils, crayons, pens, paints and paintbrushes – to name a few.
It's all housed in a portable case that's covered in stylised character artwork, designed especially for the Disney Store.
Age: 3+
In her iconic blue dress from the original Frozen movie, this Disney Elsa doll sings a 30-second clip from her signature song, 'Let It Go' – perfect for any little ones that are watching on repeat.
If you want to take advantage of Amazon's sale, you can now get it discounted at £23.99.
Age: 3+
Exclusive to John Lewis, this freestanding Labrador soft toy is ready to be your child's first play pet! Each puppy is unique – individually hand-made, each pup varies slightly in size and shape.
Bailey comes with their own reversible cardboard kennel, which is great for encouraging roleplay.
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