Amazon's Prime Day sales are in full swing, and the internet is awash with big discounts on some of the latest technology. If you've been saving up to treat yourself to a new Google phone, a pair of headphones, or maybe a smartwatch, now's the time to get one.
The four-day sale ends at midnight on Friday (11 July), but there's still enough time to grab yourself a bargain, as there are some of the most popular brands that have slashed prices on some brilliant devices.
Apple, Google, Fitbit, Garmin, and more have all dropped the discount hammer on top models, helping you save up to 43% off the RRP.
Before you start clicking the buy button, though, you'll need to sign up for Amazon Prime to see all these amazing offers. Get a subscription for £8.99 a month or £95 for the whole year, and then get those deals.
You can get a 30-day free trial if you're not keen on signing up for good, though you'll be auto-charged once those 30 days are over.
We've already covered top Prime Day deals on Amazon's own-brand products, like Echo smart speakers, Fire tablets and Fire TV sticks.
We've broken down all the offers below into the different brands to make it easier for you to see each offer.
Best Apple Watch deals
Apple Watch Series 10 GPS 42 mm Smartwatch
Apple Watch Series 10 GPS 42mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - S/M Was £399 now £295 - SAVE £104
The latest Apple Watch released late last year, the Series 10 was put through its paces by the team from Women's Health, who praised its ability to balance fitness tracking, health monitoring and day-to-day convenience.
Apple Watch Series 10 GPS 46mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - S/M Was £429 now £325 SAVE £104
Apple Watch Series 10 GPS 46 mm Smartwatch
Apple Watch Ultra 2 GPS + Cellular 49mm Smartwatch, Sports Watch with Black Rugged Titanium Case and Dark Green Alpine Loop - L Was £799, now £659 SAVE £140
Apple Watch Series 10 GPS + Cellular 46mm Smartwatch with Natural Titanium Case with Natural Milanese Loop - M/L Was £799 now £695 SAVE £104
Apple Watch Series 10 GPS + Cellular 46mm Smartwatch with Silver Aluminium Case with Blue Cloud Sport Loop - One Size Was £529 now £425 SAVE £104
Apple Watch SE (2nd Gen) GPS 40mm Smartwatch with Starlight Aluminium Case with Starlight Sport Band - S/M Was £219 now £185 - SAVE £34
Apple Watch SE (2nd Gen) GPS 40mm Smartwatch with Starlight Aluminium Case
Apple Watch SE (2nd Gen) GPS 40mm Smartwatch with Starlight Aluminium Case
Best Amazon Prime Day Google Pixel Watch deals
Google Pixel Watch 3 (41 mm) Android smartwatch
Google Pixel Watch 3 (41 mm) Android smartwatch
The Google Pixel 3 Smartwatch was released in September 2024 and is the perfect choice if you're looking for an option to support your activity levels.
It's over 40% larger than previous editions, and it uses your sleep and heart rate details to measure how ready you are for a workout. Find it reduced by 32% to £237 for Prime members.
If you're looking for an option that means you can make calls and send texts, go for the LTE (Long Term Evolution) option, available here reduced by £110 to £349 for Prime members.
If you're an Android phone user, this option is perfect for you (iOS phones are currently not supported).
Best Amazon Prime Day Fitbit deals
Google Fitbit Sense 2 Health and Fitness smartwatch, was £188.99 now £160.55 SAVE £28.44
Fitbit Versa 4 Fitness Smartwatch
Fitbit Versa 4 Fitness Smartwatch
Google Fitbit Versa 4 Fitness Smartwatch, was £148.99, now £126 SAVE £22.99
With five days of battery power and GPS tracking, this Fitbit Versa 4 smartwatch is built to last while you're on the go.
You'll find lots of tools designed to fall in line with your day, including automatic exercise tracking, sleep quality measuring, smart wake alarm and do not disturb mode.
You'll also get six months of complimentary Fitbit Premium membership, which gives you access to exclusive workouts.
Best Withings Amazon Prime Day deals
Withings ScanWatch 2 Hybrid Smartwatch
Withings ScanWatch 2 Hybrid Smartwatch
Withings is a great option if you're looking for a watch that has a more traditional watch face, but with the benefits of a smart device.
This model has an impressive 30-day battery life and is able to track temperature, sleep and respiratory health. Compatible with iOS and Android systems, the 38mm version is available at 17% off the RRP at a Prime member deal price of £264.95.
The Withings ScanWatch Nova, with its stainless steel case, is smarter still – it can track more than 40 activities. It has 18% off the RRP for Prime members, reduced from £549.95 to £449.95.
Best Garmin Amazon Prime Day deals
Garmin Forerunner 255 Music (GPS, 46mm in Whitestone)
Garmin Forerunner 255 Music (GPS, 46mm in Whitestone)
The Garmin Forerunner 255 has one of the biggest smartwatch discounts for Amazon Prime Day 2025, with the Whitestone edition reduced from £349.99 to just £199.99 for Prime members.
Among all the brilliant features this smartwatch offers, you can download up to 500 songs to your watch, including playlists from Amazon Music.
At a lower price point, the Garmin Forerunner 55 tracks steps, calories and sleep as well as boasting GPS capability. Find a more detailed review from Men's Health here.
And you can buy it on Amazon at a reduced rate even if you don't have a Prime Membership – it has 31% off for all customers, reduced from £179.99 to £123.39.
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