When you're not busy scrolling through Instagram stories, updating Snapchat, tweeting a random musing about the latest episode of The Walking Dead and checking into Nando's on Facebook, you could be using Vero – social media's newbie.
This weekend, a lot of us were busy downloading the new app to do exactly that, but many more were left wondering what on earth it actually is.
Well fear not, as here's all you need to know – if you've actually got time to squeeze it into your life, that is.
The main difference between Vero and other sites is that your entire feed has been "cleaned up" and is in chronological order, meaning what you're seeing is up-to-the-minute. None of those pesky algorithms and tech bugs deciding your content for you here.
Also, aside from the first 1 million users being offered Vero 'free for life', it will be an app that comes with subscription charges. While this may seem a little sucky at first, it also means it doesn't actually have any adverts. Refreshing or what?
Similarly to Facebook, you can rank your relationship with your fellow online mates, such as 'Close Friend', 'Friend' and 'Acquaintance' on Vero. The makers have called it an 'audience selector', and it apparently puts you in charge of who sees what.
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The website states: "When you can control who sees what, you can behave in a way that is more natural. We created a social network that lets you be yourself. Hence the name Vero. Meaning truth."
We like what we're hearing.
Finding friends on Vero isn't easy, however. Like Snapchat, it's going to mean posting your username/ profile on another social media site so your pals know exactly how to search for you. Not ideal, but at least it means you won't end up accidentally becoming 'friends' with your entire Year 5 Maths class again.
Our favourite bit is that posts can be categorised in more detail on this site, with options to share links to iBooks and songs from iTunes and even movies via themoviedb.org.
Vero's slogan is 'True Social' and, as of Monday (February 26) evening, it was still showing up as free to download on the App Store, so it seems there's still time to get in there before you get charged.
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