Sky's recent financial results have shown a huge rise in on-demand viewing.
Customers made over 300 million on-demand downloads of shows like Game of Thrones, The Walking Dead and Grey's Anatomy during a three-month period from January to March 2015.
This figure is up 63% year on year, with Sky Box Sets delivering a new record of almost 100 million views across Sky+ and Sky Go.
"The UK and Ireland delivered a stand-out performance, reporting both the highest customer growth and lowest churn for 11 years," said group chief executive Jeremy Darroch.
"We took share in broadband and grew strongly in TV, as our dual-brand strategy with NOW TV and Sky continues to deliver."
In the UK and Ireland, the company has now connected more than one million Sky boxes in the year to date, which takes their connected base to almost 7 million homes.
Sky also announced that Arctic thriller Fortitude has become its most successful original drama commission to date, premiering to 2.7 million viewers on Sky Atlantic in January.
