Customers on the O2 network will be able to get their Made in Chelsea fix before anyone else from tomorrow, all thanks to a deal which gives priority access to Channel 4 content.
The mobile operator has agreed to sponsor the broadcaster's All 4 platform and under the terms of the deal, O2 Priority users will be able to view new episodes of ten flagship Channel 4 shows 48 hours before they are due to air.
The first show available through O2 Priority will be Made in Chelsea - available from 9pm on Saturday, April 18.
Other shows coming to the service include Peep Show, Fresh Meat and Friday Night Dinner.
"It was crucial to launch All 4 with the right brand - and as All 4 makes all Channel 4 content, whether live or on-demand, available to watch on mobile devices, O2 is the ideal partner," said David Amodio, digital and creative leader at Channel 4.
"Being able to create a buzz around our key shows by offering priority access to O2's millions of customers makes this a really special partnership for both us and O2."
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