The iPhone 6 and 6 Plus are now officially on sale.
Fans formed massive queues outside the Regent Street and Covent Garden Apple stores, and flocked inside at 8am to pick up their brand new handsets.
The first two to get their hands on a new iPhone in Covent Garden were Jameel Ahmad and Sam Sheikh.
Both opted for the bigger iPhone 6 Plus in gold, pocketing the 64GB version.
Around the world, Apple has opened its doors on iPhone 6 sales.
The best story so far has to be one customer in Perth - technically the first person to buy an iPhone - who ended up dropping it immediately live on camera.
What to Read Next
iOS 8 is also available to download to all iPhone and iPad users.
Digital Spy is currently in the process of reviewing both of the new handsets, with a full write-up to follow soon.
