It looks like Radio X might have to change its name already after a trademark application was refused.
The station launched in September after rebranding Xfm, but it looks like it will need to have another go.
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The Intellectual Property Office posted the outcome on its website, revealing it failed on four different points.
It seems that the similarly-named independent station Radio EXE in Exeter is the main reason for the trademark issue, though no one has commented on the decision.
Global - which owns the station - will either have to stop using the name, appeal the decision or try and strike a deal with the opposing party.
When the station rebranded back in September, former Radio One DJ Chris Moyles, Johnny Vaughan, Vernon Kay and Ricky Wilson all launched new shows.
Tasha is a freelance writer for with a particular interest in the representation of women in film and TV. After graduating with a Literature degree then journalism qualifications with News Associates a few years further back than she’d like to admit, Tasha began her freelance career. She’s worked as a writer, editor and commissioning editor for a number of publications including Digital Spy. She is also a theatre critic. LinkedIn
