Deadpool & Wolverine's teaser trailer is officially a record-breaker.

Unleashed on Sunday at the Super Bowl, it went on to collect 365 million views in the first 24 hours and thus became the most-viewed trailer of all-time.

The previous holder of this record was Marvel Studios stablemate Spider-Man: No Way Home, with 355.5 million.

deadpool 3 trailer grab with wolverine shadow
Marvel Studios

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According to Variety, this year's Super Bowl (contested between Kansas City Chiefs and the San Francisco 49ers in Las Vegas) was the most-watched telecast of all-time, reaching 123.7 million households, so the marketing team behind Deadpool & Wolverine pulled off quite a masterstroke.

Despite encountering each other in 2009's forgettable X-Men Origins: Wolverine, Deadpool (Ryan Reynolds) and Wolverine (Hugh Jackman) have never before existed in the same cinematic universe until now.

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The upcoming movie sees the Merc with a Mouth tossed into the MCU by TVA agent Paradox (Matthew Macfadyen), inviting him to become a "hero among heroes".

"Your little cinematic universe is about to change forever," says Deadpool. "I'm the Messiah, I am Marvel Jesus."

ryan reynolds, morena baccarin, deadpool and wolverine
Marvel Studios

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Last month, Jackman uploaded a series of behind-the-scenes images to mark the end of shooting.

"What a ride!!! I’ve loved every minute of making this movie. Well not the training and diet but the other 93.2%. To the best cast and crew, thank you! You are all aces," he wrote on X.

"To two of my best mates [Ryan Reynolds] and [director Shawn Levy] I literally couldn't have done this without you. Literally! July 26 can't come soon enough. Time to shave."

Deadpool & Wolverine is released in UK cinemas on July 25 and in US cinemas on July 26. Deadpool and Deadpool 2 are streaming on Disney+.

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Reporter, Digital Spy 

Dan is a freelance entertainment journalist. Beginning his writing career in 2014, Dan's work first graced the pages of cult publications Starburst magazine and Little White Lies before moving onto Total Film, Digital Spy, NME and Yahoo Entertainment

In the film and TV universe, he kneels at the altar of Jim Carrey, Daniel Plainview, Mike Ehrmantraut and Paulie Walnuts.