Josh Gad has confessed that the initial screenings of beloved Disney animation Frozen were "a mess".

While it's hard to believe when you look at the film's huge box office takings of $1.28 billion and its Rotten Tomatoes rating of 90%, in a new interview on PeopleTV's Couch Surfing, the Olaf voice artist explained it wasn't always a sure-fire winner.

frozen's olaf in at home with olaf
Disney

Related: Frozen 2 star admits he's disappointed his song was cut

"I'll never forget, six or seven months prior to the movie coming out, I was with [songwriter] Bobby Lopez... so I said, 'How's the movie coming?' and he goes, 'Well, we just screened the movie and it's a mess'," Gad explained.

After asking whether Frozen was salvageable, he was then told by Lopez: "'I hope so. Yeah, we're playing around with this idea now, like we need this moment where we really see the girls' affection for each other early.

"So we're playing with this song, that's called 'Do You Want to Build a Snowman?'"

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As last-minute additions go, that's quite the mic drop moment.

elsa in frozen
Disney

Related: Central Park's Josh Gad reveals cut Frozen joke went "too far"

Gad went on: "Cut to six months later, I'm with my wife and we're screening it with Kristen Bell (who voices Anna) and Idina Menzel (Elsa) and the creatives.

"I turned to my wife – who's the most critical person I know – and she looks at me and she goes, 'This is really special, this is really, really special' and I left it there being like, 'OK we hit the mark'."

And so was born a genuine phenomenon.

Frozen 2 is out on DVD, Blu-ray and 4K now. It is also available on Sky Cinema, NOW TV and Disney+.


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Headshot of Dan Seddon

Reporter, Digital Spy 

Dan is a freelance entertainment journalist. Beginning his writing career in 2014, Dan's work first graced the pages of cult publications Starburst magazine and Little White Lies before moving onto Total Film, Digital Spy, NME and Yahoo Entertainment

In the film and TV universe, he kneels at the altar of Jim Carrey, Daniel Plainview, Mike Ehrmantraut and Paulie Walnuts.