BBC director general Lord Tony Hall has pledged to invest in more high-quality drama as a key part of the corporation's future.
Speaking today (September 7), Lord Hall also announced a new children's iPlayer called iPlay, as well as a move away from rolling news towards streaming news with a BBC Newstream service.
He stressed the BBC's commitment to being "British, bold and creative", and how he sees the corporation as an "open platform" for the internet age - including opening up iPlayer to showcase content from others.
"We want the BBC in the next decade to be a magnet for creativity - the place people come to make brilliant programmes, programmes of distinction," he explained.
"We want to take all the opportunities the internet creates to inform, educate and entertain in new ways. And to that traditional mission we would add a fourth imperative - to enable others to do that too.
"We want to open the BBC to be Britain's creative partner, to become a platform - a catalyst for this country's incredible talent."
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Other proposals set out in today's speech included a significant investment in the World Service to areas where there is a lack of impartial news - including its first daily radio broadcasts to North Korea - and a focus on music discovery to help audiences access new and archived music.
The Tate, the Royal Shakespeare Company and the Science Museum are also expected to be among a number of external partners teaming up with the BBC to create new content.
"These proposals are about creating an open, more distinctive BBC," Lord Hall added.
"An open BBC that works in partnership for the good of Britain at home and abroad. An open BBC that helps secure the future of public service broadcasting and upholds democracy both at a local and an international level.
"The BBC must modernise to preserve and enhance what is best about public service broadcasting to ensure we continue to have a BBC that is British, bold and creative. A better BBC, for everyone."













