PlayStation fans across the US will be able to watch Sony's E3 2015 press conference live on the silver screen.
The firm promises that every state in the US will have at least one cinema streaming the event, which is scheduled to take place on June 15.
Those who watch the conference in cinemas will also be given 'special bonuses', including undisclosed PlayStation goods and digital codes.
In addition, producer Geoff Keighley will be hosting a 30-minute in-cinema post show, featuring footage and interviews with developers.
Free tickets will be made available on May 27 via the PlayStation website.
80% of capacity will be reserved for ticket holders, with 20% of the cinema held for those on the wait list, who will be admitted on a first-come, first-served basis.
