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When it comes to Super Bowl ads, 'ordinary' goes right out the window. Companies pull out all the stops to get your attention, and so far, this year is no different.
M&M's has released its full Super Bowl ad starring Danny DeVito, who plays the red M&M in human form.
The red and brown M&Ms complain about how people constantly want to eat them, but Red finds a lucky penny and wishes to become a human. He becomes DeVito, and nobody wants to eat him anymore – including YouTube star Todrick Hall – but that penny stops being so "lucky" after that.
"When casting for a human that embodies the personality of our Red M&M's spokescandy, we were looking for someone who is known for having a sarcastic sense of humour and know-it-all wit – Danny DeVito was the perfect human match," said Allison Miazga-Bedrick, brand director of M&M's.
The 30-second ad is the first Super Bowl commercial for the candy brand since 2014, People notes, and will air during the first quarter.
A previously unveiled teaser featuring the actor swimming in chocolate will also air during the Super Bowl pre-show on Sunday, just so people know what they're getting into.
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But why is he swimming in chocolate? Aside from it being funny, it's also a nod to past M&M's commercials, which used to show the candies rise up through a pool of melted cocoa. But this time, it's DeVito.
"When M&M's approached me about starring in their Super Bowl commercial, I quickly jumped on the opportunity to partner with such an iconic brand," DeVito said.
"Plus, who can resist seeing me in a giant pool of chocolate?!" (Honestly, who wouldn't swim in chocolate if given the chance?)
This isn't the first Super Bowl ad for DeVito, who starred in animated form in a Lipton Brisk ad:
A trailer for his animated film The Lorax also aired during the Super Bowl in 2012:
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