The Apprentice 2024 reveals candidates for Lord Sugar's boardroom

Occupation: Recruitment consultant

Why do you deserve Lord Sugar’s investment? I don't necessarily deserve Lord Sugar's investment more than anyone else in the process; I have a great business and I have a proven track record of generating revenue. However, equality, diversity and inclusion is at the core of the business so with Lord Sugar's experience with scaling recruitment businesses we can expedite this positive impact (alongside profits!).

Occupation: Project manager

Tell us something about you that we don’t know? My passion for business comes from my mother who has owned a shop in Manchester for 25 years - my entire life. I've always been inspired by her perseverance, and passion to keep growing and she’s inspired me to take a leap of faith and believe in myself.

Occupation: Yoga company owner

Tell us something about you that we don't know? I swim in the Irish Sea all year round come rain, hail or snow! I am obsessed with sea swimming and cold-water dipping and actually prefer the colder months.

Occupation: Recruitment director

What is your biggest business success to date? My biggest success to date is achieving five promotions in seven years, reaching director level within recruitment.

What is your biggest business fail? I don't have one. Failure is never an option.

Occupation: Pharmacist and business owner

Tell us something about you that we don’t know? When I was 13 years old, I remember sitting in school one day and made a pact to myself that I would do whatever it takes to become a millionaire. Having grown up in an underprivileged background with two immigrant parents trying to make ends meet, I have been relentlessly grinding since then to get to where I am today.

Occupation: Pie company director

What is your biggest business success to date? Securing a deal with Manchester City Football Club and supplying them with pies for the past five years.

Occupation: Chartered company secretary

Tell us something about you that we don't know? Putting my corporate hat aside, I am also a makeup artist and I really enjoy interior decoration.

Occupation: Sales executive

Tell us something about you that we don't know? I really hope there is a selling task because this is where I will dominate and prove to Lord Sugar, I am a selling machine. I work the markets selling gin and tonic and there aren’t many customers that leave without buying.

Occupation: Dental group owner

Tell us something about you that we don't know? My proficiency in body-popping has been a standout talent that paved my way to victory in numerous talent shows during my younger years (including a Britain's Got Talent audition). This unique skill opened doors, leading me to an exciting opportunity as an extra in a Disney TV show.

Occupation: Pie company owner

What is your biggest business success to date? My biggest business success would be buying my parents' small bakery at the age of 21 and building it into a seven-figure profitable business.

Occupation: Pre and postnatal fitness coach

What is your biggest business success to date? Launching my pre and post-natal fitness app whilst looking after two young children, already helping lots of mums like myself.

Occupation: Management consultant

Tell us something about you that we don't know? I was a low budget filmmaker back in the day, doing everything from big screen horror movies to R’n’B music videos. In one year, I shot a dozen films, won a contest at the legendary Pinewood Studios, and had a film screened at the Cannes Film Festival... all without wearing a suit!

Occupation: Music producer

What is your biggest business success to date? One of my most notable business achievements was having the privilege to produce a track for Sidhu Moose Wala, a prominent figure in the Punjabi music scene. This accomplishment is paralleled by another significant success in my career - to DJ worldwide from the age of 18. Today, I take pride in having showcased my DJ skills in seven countries.

Occupation: Music and wellness entrepreneur

Tell us something about you that we don't know? People think I am a cool dude. But underneath all of that, I am a super-geek. I have always had a fascination with how things work. One of my dreams as a child was to be in those big red Britannica Encyclopaedia volumes, alongside the likes of Galileo, Newton, and Tesla. Total super nerd. Still cool though.

Occupation: Mortgage broker

What is your biggest business success to date? Most recent success is being awarded Mortgage Broker of the year in September 2023 and also Silver Award winner of Best Businesswoman in Finance.

Occupation: Boutique fitness studio owner

Tell us something about you that we don't know? When I was seven years old, I went missing, only for my frantically worried mum to find me by the roadside selling my toys shaking a biscuit tin full of coins and shouting "toys for sale, everything must go today!".