It's only taken 18 years, but the US is finally getting its own Celebrity Big Brother.
The American version of the UK's longest-running reality obsession has been picked by network CBS to go head-to-head with rival NBC's Winter Olympics coverage next year.
CBS has slotted the series premiere of Celebrity Big Brother US for Wednesday, February 7, getting a jump on that Friday's (February 9) Olympics opening ceremony from PyeongChang.
Celebrity Big Brother US will be airing for 13 nights over two weeks, mirroring the nightly format that the UK version of the show has used for going on two decades. The US finale is set to air on Sunday, February 25.
No line-up has been set yet, but the latest rumours have Jersey Shore's Sammi Sweetheart, Made in Chelsea's Stephanie Pratt and even Blac Chyna in talks with CBS about joining the show.
Presenter Julie Chen recently indicated that there could be future seasons of Celebrity Big Brother US if the show fares well in the ratings against the Olympics.
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As for that rumoured celebrity line-up, Julie recently admitted: "We're being realistic. It's not going to be all Oscar winners.
"But maybe we'll have someone who won an Oscar decades ago. Whoever casts Dancing with the Stars does an amazing job. They don't always get all household names, but some people kind of reinvent themselves and suddenly I see that person all over the tabloids.
"Sometimes these types of shows, like in the UK [version], some of the washed-up names that went into it got a new lease of life. And the big names that went in, it was a little bit too up close and personal. Those people did themselves in with letting the public see who they really are."
In the UK, Channel 4 aired the very first Celebrity Big Brother all the way back in the spring of 2001. That series culminated with comedian Jack Dee being crowned the winner.
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Justin is a freelance entertainment journalist and writer. He first joined Digital Spy as a freelance entertainment reporter in 2010 and also worked as a sub-editor for the brand, serving as Night News Editor from 2016 to 2024. Over more than a decade, Justin has covered numerous major entertainment events from the US and has interviewed a wide-ranging group of public figures, from comedian Steve Coogan to icons from the Star Trek universe, cast members from the Marvel Cinematic Universe and reality stars from numerous Real Housewives cities and the Below Deck franchise. Justin has also been on the ground to cover major pop culture events like the Star Wars Celebration and the D23 Expo. He's written for titles across the Hearst network, plus the likes of CBR and Us Weekly.
