On paper there's a lot of things to dislike about Love Island. There's the offensively skinny jeans, the at times impossible to decipher language and we haven't even got the sex part yet.
But we all know what we want on paper and in reality are two completely different things, which is why our last few weeks have been consumed with nothing but villa action.
Sadly, though, not everyone feels the same – in fact, some people have gone as far as making official complaints to broadcasting regulator Ofcom.
Those witches...
But what could they possibly be complaining about? Marcel being too pure for this world, or maybe it's Theo for dumping his girlfriend before he got into the villa?
Nope, it's something completely different entirely.
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Related: Caroline Flack reveals amazing behind-the-scenes Love Island secrets
It turns out that 24 of the 46 Love Island complaints (we will find you) have been about the contestants smoking.
Yep, according to the BBC, people are not happy about them having a fag.
But they aren't the only ones. Eagle-eyed viewers have also been tweeting their concern for the Islanders and their smelly habits.
But maybe there is a method to their madness...
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Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...
