Britain's Next Top Model head judge Abbey Clancy has acknowledged the impact of the show on her career - explaining that's why she is so tough on all this year's young hopefuls.
The 30-year-old star fronts the new series with fellow head judge and model Paul Sculfor, plus fashion guru Hilary Alexander and fashion photographer Nicky Johnston.
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Speaking to Digital Spy and others about what we can expect from her and the show's new revamped format, Clancy revealed: "I thought I'd be softer with them, but I ended up being tougher because it's such a massive opportunity and it's massively helped my career.
"It's where I started 10 years ago and I've been in their position and their shoes. I just wanted them to listen and pay attention and do the best and enjoy it, and forget all the drama and trust us and trust our expertise and get on with it. "
Clancy was named runner-up on the 2006 series, which kickstarted her successful career in the fashion industry.
"I'd obviously say it's not that important to win," she continued. "Out of the 12 girls, a lot of them could have a good career in modelling. I can see some of the ones who didn't win having a good career. "
On what she was looking for in the contestants, the former Strictly champion explained: "It wasn't just about picking the biggest personality, she needed to be an all-rounder. A chameleon, work hard and be passionate about it.
She added that a thick skin and passion for the job are required, adding: "It's not easy. It involves a lot of long hours and you're spending a lot of time on your own staying in hotels.
"And it's something you can only do if you love it, because it can be tough.
"It's a lifestyle as well. You need stamina, you need to be healthy and strong. Some of the girls moan about doing a nine-hour shoot and I'm like, this is normal.
"Get on with it!"
Britain's Next Top Model begins tonight (January 14) at 9pm on Lifetime.
Naomi Gordon is news writer mainly covering entertainment news with a focus on celebrity interviews and television.
