Jack McDermott was forced to make a difficult decision on tonight's live episode of Big Brother.
After initially being named the show's "winner" following an in-app viewer poll, Jack was instructed to head to the Diary Room.
There, Big Brother showed him a brand new white BMW worth £27,000 and told him that it was his prize for winning the poll.
However, accepting the car would mean leaving the house and forfeiting his place as a housemate. The £150,000 winners' prize awarded at the end of the series would also be eliminated.
Jack was given 30 seconds to make his decision, and almost immediately decided to stay in the house, calling it "a no-brainer".
"Any one of us who've been in here would do the same," he added, "we all came in here for the same prize."
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The fast-food manager then rejoined his fellow housemates to applause, kisses and hugs.
"Jack, you're going to get so much more than a BMW when you leave here," said Aaron.
Big Brother: Timebomb continues tomorrow (May 16) at 9.20pm on Channel 5.
