Strictly Come Dancing star Vito Coppola has launched his latest project with a steamy behind-the-scenes video.

The professional dancer, who is competing in the latest series of the BBC show alongside Sarah Hadland, has opened his online merchandise store with several branded items.

One such item is a 2025 calendar, with Vito sharing a video from behind the lens that has left fans hot under the collar.

The dancer channels his inner country music fan in leather chaps and a matching cowboy hat, showing off his incredible physique.

Related: Strictly's Vito Coppola reveals surprising inspiration for choreography

Vito also gives fans a mechanic fantasy in a blue boilersuit and white vest, which he also promptly removes for his photoshoot.

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He wrote in the caption: "Hello beautiful people 😁 Finally I can share with you my little new project 😝🙌 My online platform of merchandise…

"This is just a little thing, but I am excited and happy to share it with you all 😊"

He went on to share which items are available for the website launch, including an apron, a T-shirt, a mug/cup, and the 2025 calendar.

sarah hadland, vito coppola, strictly come dancing
Guy Levy//BBC

Related: Strictly's Vito Coppola confirms relationship status

Vito continued: "The platform has just been launched now online 🌍 Hope you will like and enjoy it 🤞😊 #alwayswithlove ♥️ V."

Fans were quick to take to the comments section to express their love for the cheeky video, with Vito's dance partner Sarah jokingly asking if she gets the first copy.

"VITO!! I want mine signed 🙈🤤," former contestant Layton Williams wrote, while Vito's last dance partner Ellie Leach simply said: "yesssssss 🔥🔥🔥🔥🔥."

Presenter OJ Borg wanted to know where he could buy the chaps Vito was wearing, while his fellow professional dancers Nikita Kuzmin and Karen Hauer sent positive messages.

sarah hadland, vito coppola, strictly come dancing 2024
Guy Levy//BBC

Related: Strictly’s Ellie Leach makes confession about Vito’s new partnership

Strictly presenter Fleur East added: "Ha ha!!!! Can we get an apron for Nova in baby size please partner?"

Vito and Sarah are battling it out for this year's Glitterball Trophy against the likes of Pete Wicks, Chris McCausland, JB Gill, Tasha Ghouri, and Montell Douglas.

EastEnders' Jamie Borthwick was the latest celebrity contestant to leave the show after falling into the bottom two alongside TOWIE star Pete.

Strictly Come Dancing airs on Saturdays on BBC One, while spin-off Strictly: It Takes Two airs on weeknights on BBC Two. Both shows are available to stream on BBC iPlayer.

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Lettermark
Freelance Reporter, Digital Spy Rebecca is a freelance journalist who specializes in TV and film. After beginning her career as a digital entertainment journalist for the Express & Star and Shropshire Star, she embarked on a freelance career in 2021 contributing to the likes of Metro UK, The Sun, WhatCulture, Screen Rant, FilmHounds Magazine and more. Her particular field of interest is horror cinema and she has written for genre publications such as Ghouls Magazine and Moving Pictures Film Club. LinkedIn