The Apprentice spoilers follow.
Lord Alan Sugar fired his second contestant of The Apprentice 2024 tonight (February 9).
Week Two's task saw the teams – separated into men and women – manufacturing and selling mini cheesecakes to the public and a corporate client. It was simple: the group that secured the largest profit won.
What to Read Next
Unfortunately for Paul Bowen, his negotiating tactics with Innocent Drinks proved fatal when the boys came out as losers, with Sugar sending him packing in the final boardroom face-off.
Related: The Apprentice 2024 reveals first contestant fired
"I have to make a decision out of the three of you," he told project manager Phil Turner, Asif Munaf and Paul, before turning his attention towards the latter.
"I admire you for admitting your mistakes but there were simply too many mistakes and so it is with regret Paul, you're fired."
Rather nonchalantly, Paul replied: "Fair enough mate, thank you very much!" and headed straight for the back of the infamous black cab.
Related: The Apprentice's Ollie addresses big premiere mistake
"The biggest regret is obviously banging on about chocolate but it's time to go back and make some pies!" reflected Paul, who is the company director of a pie-making firm.
In the task, he tried several times to convince fruit and vegetable specialist Innocent that his white chocolate and popping candy cheesecakes were right up their street, despite the company's mantra of healthy living.
All tallied up, the men spent £422.85 on their ingredients and managed to sell £908's worth of products, while the women spent £14.85 less and brought in £1143 – making for a much greater profit margin.
The Apprentice airs on Thursdays at 9pm on BBC One, with spin-off series You're Fired airing immediately afterwards on BBC Two.
You Might Like...
Reporter, Digital Spy
Dan is a freelance entertainment journalist. Beginning his writing career in 2014, Dan's work first graced the pages of cult publications Starburst magazine and Little White Lies before moving onto Total Film, Digital Spy, NME and Yahoo Entertainment.
In the film and TV universe, he kneels at the altar of Jim Carrey, Daniel Plainview, Mike Ehrmantraut and Paulie Walnuts.
