It's no secret that Rylan Clark-Neal is keen to get Big Brother back on air – and he now reckons that Netflix could hold the key.
The long-running reality series and its celebrity counterpart were scrapped last year, and there have been calls for a revival ever since.
So could the streaming giant turn things around? Well, according to Rylan, that would "100%" be the best place to do it.
"Of course it would work," the presenter told Radio Times. "People like watching TV when they want to watch TV, and you could certainly do Big Brother like that.
"Every day a new episode could drop with the 24-hour highlights of the day before, then every Friday at 9pm you could log into your account and watch the eviction live. The technology is there with Netflix and Amazon Prime Video."
With the show now off air, many people see Love Island as Big Brother's natural successor – though Rylan doesn't reckon that's the case at all.
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"There'll never be another Big Brother," he continued. "There's only one Big Brother. You can dress up all these other shows all you want but there's only one.
"It was the only reality show left that was real. You know producers wouldn't be going in there and telling people what to do.
"It was the only real reality show where the housemates made their own fate, and it birthed every single reality show now. Whether it's Love Island or Geordie Shore, it came from Big Brother."
Speaking to Digital Spy earlier this year, Rylan said he was battling hard to get the show back on our TV screens.
"I know I've not done my last ever Big Brother. Whether it's in a year or two years, I will be fighting tooth – and I've got a lot of tooth – and nail to make sure it comes back."
Netflix, are you listening?
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Sam is a freelance reporter and sub-editor who has a particular interest in movies, TV and music. After completing a journalism Masters at City University, London, Sam joined Digital Spy as a reporter, and has also freelanced for publications such as NME and Screen International. Sam, who also has a degree in Film, can wax lyrical about everything from Lord of the Rings to Love Is Blind, and is equally in his element crossing every 't' and dotting every 'i' as a sub-editor.
