Once upon a time, it was all about the battle for Christmas number one, but now a new competition has taken over the festive period: the best Christmas advert...
For the last few years John Lewis has dominated with its Christmas ads, but nowadays the competition has stiffened with plenty of big brands offering up their own festive campaigns, from supermarkets to charities.
Whether you prefer the emotional tearjerkers or the funny clips, it looks like one Christmas advert has dominated in 2017, and John Lewis's Moz the Monster has been usurped...
By Aldi's Kevin the Carrot.
Yep, after analysing social media posts to gauge the public's response, data firm 4C Insights has concluded that budget supermarket Aldi's Kevin the Carrot campaign is the most popular.
After calculating what it calls 'the social lift' of each advert – how much it was mentioned on social media in the first five minutes after the ads aired, and how much the brands were mentioned in the run-up to the campaigns officially launching – the data experts concluded that Aldi provoked the strongest reaction with a lift of 152%.
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And, to be fair, who wouldn't agree that Kevin the Carrot is pretty adorable?
Other popular adverts that made the top 10 include M&S's Paddington Bear campaign, which was separately rated as the top ad for 'sentimentality'.
Here is the full top 10
- Aldi (152%)
- Boots (141%)
- Tesco (120%)
- Lidl (100%)
- Sainsbury's (99%)
- Vodafone (77%)
- Coca-Cola (70%)
- Waitrose (70%)
- Marks & Spencer (64%)
- John Lewis (54%)
[h/t Stylist]
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Francesca Rice is the Multiplatform Editor of Red, leading on all things digital for the brand. She oversees every section of the site, from Fashion to Wellbeing, and directs Red's digital content strategy across all platforms, including newsletter, social media and video. Francesca has worked as a journalist on the UK's top lifestyle and luxury titles since 2013. She joined Red as Digital Editor in 2021, having previously held senior editorial roles at Hearst UK as Good Housekeeping's Deputy Digital Editor and Prima's Senior Digital Writer. Prior to this, she worked as a News & Features Writer for SheerLuxe, after beginning her journalism career as the Features Assistant at Marie Claire. Francesca has a postgraduate diploma in Multimedia Magazine Journalism from the Press Association and a degree in English Literature from Durham University. Having attended an international school, she is fluent in French and Italian (and occasionally Spanish after a few glasses of rosé). She loves travel, books and pizza so a relaxing holiday in Italy is pretty much her dream scenario.
