Get your pepperoni pizza, beverages and cringe face at the ready for this week's Ant & Dec's Saturday Night Takeaway, because things get very awkward during the debut of Stephen Mulhern's pop-up gameshow.
The series' new section, hosted by Mulhern, was supposed to be called 'In for a Penny'.
However, after none of the contestants seemed to know who he was, the format soon transformed into something more like 'Guess Who?'.
Related: Stephen Mulhern reveals his most shocking Confessions - but does he really have the prettiest genitals in showbiz?
The rules seemed pretty straightforward to begin with. If you had a one-pence piece, you could take part for the chance of winning a nice hefty wodge of cash.
However, Mulhern thought he'd throw a spanner in the works. One that soon backfired and probably resulted in his ego taking a few blows.
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Stephen decided to add a starter question - "Name one TV show presented by Stephen Mulhern, star of stage and screen?"
And the unanimous response was... a lot of confused faces. (Bless him).
And just in case you've got all the way to the end of this article and you yourself still don't know who he is, let us give you a few hints...
Holly & Stephen's Saturday Showdown, Tricky TV, Finger Tips, Animals Do the Funniest Things, The Quick Trick Show, Britain's Got More Talent?
Let's hope that's saved a few more puzzled expressions looking at their TV screens this Saturday.
Oh, and by the way, ITV, what street have we got to linger on to play In for a Penny? (Pay day's a bit of a way off).
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