Police in Minnesota have found a unique way to deter drink driving – Justin Bieber's new Super Bowl ad.
The 'Sorry' singer fronted an ad campaign for T-Mobile that features him doing the running man dance, among others.
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It recounts the history of celebrating touchdowns, and even includes the made-up word 'shimmidyshamshamshimmidyshake' – this generation's 'supercalifragilisticexpialidocious' (or not).
Wait, what?!
Well, police in the city of Wyoming, MN warned that this will be used as punishment should drunk drivers try their luck during the Super Bowl last night (February 5).
"If you drive drunk tonight we're going to subject you to that Justin Bieber @TMobile Super Bowl Commercial the entire way to jail," they announced on Twitter.
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However, it doesn't sound as torturous a punishment as the methods of Canadian police last year, who threatened drunk drivers with playing Nickelback songs.
Oh NO, give us shimmidyshamshamshimmidywotsit any day of the week.
Meanwhile, last night's Super Bowl saw Lady Gaga give a triumphant half-time show, complete with drones and all the bells and whistles you would expect.
And it turns out The Simpsons managed to predict the singer's flying harness stunt at the start of her performance five years ago.
On top of that, there were plenty of new movie trailers that premiered, as well as a whole load of ads... oh, and some football, we think?
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Sam is a freelance reporter and sub-editor who has a particular interest in movies, TV and music. After completing a journalism Masters at City University, London, Sam joined Digital Spy as a reporter, and has also freelanced for publications such as NME and Screen International. Sam, who also has a degree in Film, can wax lyrical about everything from Lord of the Rings to Love Is Blind, and is equally in his element crossing every 't' and dotting every 'i' as a sub-editor.
