If you didn't know by now, Netflix is pretty popular. Everyone has been obsessed with Stranger Things, Marvel is creating exclusive content for it that ties into the Cinematic Universe and, of course, there's Netflix and Chill.

One of the major acquisitions it missed out on, though, was The Grand Tour, which sees former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May return... on Amazon Prime.

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The Grand Tour: Jeremy Clarkson, Richard Hammond and James May press shotpinterest
Amazon Prime

Netflix's chief executive, Reed Hastings, spoke to The Guardian about the battle to scoop the famous trio's new show, saying quite simply: "We bid on Jeremy Clarkson's show and they bid more.

"By the time they won it, we were like, 'Wow, that's a lot of money'.

"We lost on that one, there's other ones we won. They are in the bidding, but so is Hulu in the US, so is HBO, we were bidding [against] Channel 4 for Black Mirror."

To put "a lot of money" in context: Amazon is said to be spending £160 million over three years on The Grand Tour, averaging at £4.5 million per episode

The Grand Tour minisodepinterest
Amazon Prime

If you were looking to hear about a Netflix versus Amazon fracas, you might be disappointed.

Hastings doesn't seem too bitter about losing out, saying: "Maybe it'll work for them, it might well. It could be a great show. You can't tell until you've seen it."

The Grand Tour launches in autumn 2016 exclusively on Amazon Prime. You can read everything you need to know about the series here, and you can watch a preview below:

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Joe Anderton is a freelance news writer at Digital Spy, having worked there since 2016. In his time, he's covered a host of live events and interviewed celebrities big and small. A big fan of TV and movies both mainstream and obscure, Joe also enjoys video games and in particular PlayStation. Joe currently does not use Twitter, but he only ever used it to tell people to watch the film Help! I'm a Fish.